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For example, if you run a boutiqueedding dress company then there are a number of targeting options you can use to ensure your ads are shown to the most relevant of audiences. Keywords: Bespokeedding Dress, Luxuryedding Dress, Uniqueedding Dress In-market audience: Bridalear Affinity audiences: Luxury Travellers Excluded demographic: Marriedhat are the different characteristics, comparing Google ads and Facebook for lead capture? The huge differences in the two make it very difficult to do a like for like comparison of the two platforms.


However, the main differencehich may impact the effectiveness russia number whatsapp of capturing leads for a business, is intent.ith Google, users are actively searching for a product or services, meaning theyill have a high level of intent to convert. They are looking for that product or service to fulfill their need, and if your ads andebsite can do that, then you are going to be likely to get them to convert. On the other hand,hen an individual sees an ad on Facebook it is because they have been targeted, not because they have searched for the product or service themselves.


level of intent and therefore unlikely to convert.hilst Google is more likely to see short term results in lead generation, it is important to remember the impact that a Facebook ad may have on an individual to convert in the future.hen should marketers send PPC traffic directly to the checkout page of a product andhen to lead magnet, e.g. free or low price offer?hen search users click through a PPC ad, they are looking for a landing pagehich clearly indicates that you have the right product or service that they are looking for.