The importance of marketing tools for strategic management
Posted: Tue Feb 18, 2025 5:36 am
When designing and executing a marketing strategy , it is essential to clearly know what the business and marketing objectives are, who the target audience is, where these people will be reached, how the approach will be taken and how the results will be measured.
Therefore, for each goal and front of the strategic plan , some tools are essential and add important advantages. For example, in a multichannel approach, chats for customer service ecuador mobile database can be integrated with a CRM system.
In general terms, strategic marketing tools are important because they optimize several tasks and also:
make it possible to optimize and automate processes , generating leaner, more agile operations, with better productivity and more time to focus on crucial points of the strategy;
facilitate cost reduction, as they centralize several functionalities, eliminating the need to hire more staff;
they can have customized modules and are highly integrable, which allows adjustments to the needs of the company's profile while facilitating the flow of tasks and the exchange of information between sectors and teams;
enable strategic and refined analyses, provide data and bring intelligence to marketing actions. For example, sales tools integrated into platforms are able to show the conversion journey of leads and their qualification .
11 strategic marketing tools
Check out a list of some of the main marketing tools that management can use in the strategy.
1. Kapferer's identity prism
Like the Business Model Canvas and SWOT analysis, this tool helps to visualize 6 essential elements for a brand's success : physical, personality, culture, relationships, self-image and reflection.
2. Asana
It is an intuitive project management platform for teams. It allows for panoramic and detailed visualization of stages, activities and schedules. With over a hundred integrations available, it facilitates the automation of repetitive activities. Alternative tools: Trello and Avaza.
3. RD Station
A complete Brazilian tool for digital marketing automation, it offers features such as landing page creation , email marketing, SEO analysis, contact segmentation and qualification, CRM, sales , omnichannel analysis and business intelligence (marketing BI). Another option in this line is Hubspot.
Therefore, for each goal and front of the strategic plan , some tools are essential and add important advantages. For example, in a multichannel approach, chats for customer service ecuador mobile database can be integrated with a CRM system.
In general terms, strategic marketing tools are important because they optimize several tasks and also:
make it possible to optimize and automate processes , generating leaner, more agile operations, with better productivity and more time to focus on crucial points of the strategy;
facilitate cost reduction, as they centralize several functionalities, eliminating the need to hire more staff;
they can have customized modules and are highly integrable, which allows adjustments to the needs of the company's profile while facilitating the flow of tasks and the exchange of information between sectors and teams;
enable strategic and refined analyses, provide data and bring intelligence to marketing actions. For example, sales tools integrated into platforms are able to show the conversion journey of leads and their qualification .
11 strategic marketing tools
Check out a list of some of the main marketing tools that management can use in the strategy.
1. Kapferer's identity prism
Like the Business Model Canvas and SWOT analysis, this tool helps to visualize 6 essential elements for a brand's success : physical, personality, culture, relationships, self-image and reflection.
2. Asana
It is an intuitive project management platform for teams. It allows for panoramic and detailed visualization of stages, activities and schedules. With over a hundred integrations available, it facilitates the automation of repetitive activities. Alternative tools: Trello and Avaza.
3. RD Station
A complete Brazilian tool for digital marketing automation, it offers features such as landing page creation , email marketing, SEO analysis, contact segmentation and qualification, CRM, sales , omnichannel analysis and business intelligence (marketing BI). Another option in this line is Hubspot.