Anatomy of a professional website
Posted: Mon Dec 23, 2024 6:46 am
The website is the virtual image of every company. It is also mandatory that it is perfectly displayed on mobile devices to avoid penalties. Now, what are the elements that make up a professional website? Let's see:
Brand: This is the space dedicated to the brand identity. The company's image must be captured from the very beginning and include elements such as the logo, the slogan and, of course, a standard general managers mailing list and attractive image.
Navigation menu: the more concise and clear the better. Make sure it doesn't take up more than one line and that anyone can navigate through your page without any complications. Remember that not all users are experts.
Products or services: This area should be the most visible on any website. You should place a preview of each item and link to an internal page to provide more relevant details.
Call to Action: Whether it's to sell, sign up, or gain followers on social media, this section should be compelling and clear.
Additional information: Columns allow you to distribute information in an organized and visually appealing way. Use related, high-quality images to attract Internet users' attention.
Customer references: the customer portfolio is the greatest reference a brand can have and its best letter of introduction for doing business. This element helps to generate trust.
Social networks: It is important to place links to social networks, even feeds depending on the architecture of the page. These spaces are the natural space for a large number of clients and it is the perfect area to interact with them.
Footer: This is where contact information, legal details of the company, main links, etc. are generally placed.
Other relevant tips: it is important that you have your own domain that gives you legitimacy, as well as corporate email accounts and a legal notice section so that potential clients know they are dealing with professionals.
If you take these recommendations into account, your website will have each and every one of the elements that are essential to be classified as professional. Hire the services of professionals who have an outstanding and verifiable portfolio and thus you will avoid problems and penalties from Google.
The Internet is the natural place where potential clients look for the products and services they need so much, having a professional digital presence is more than a luxury, it is an obligation.
Brand: This is the space dedicated to the brand identity. The company's image must be captured from the very beginning and include elements such as the logo, the slogan and, of course, a standard general managers mailing list and attractive image.
Navigation menu: the more concise and clear the better. Make sure it doesn't take up more than one line and that anyone can navigate through your page without any complications. Remember that not all users are experts.
Products or services: This area should be the most visible on any website. You should place a preview of each item and link to an internal page to provide more relevant details.
Call to Action: Whether it's to sell, sign up, or gain followers on social media, this section should be compelling and clear.
Additional information: Columns allow you to distribute information in an organized and visually appealing way. Use related, high-quality images to attract Internet users' attention.
Customer references: the customer portfolio is the greatest reference a brand can have and its best letter of introduction for doing business. This element helps to generate trust.
Social networks: It is important to place links to social networks, even feeds depending on the architecture of the page. These spaces are the natural space for a large number of clients and it is the perfect area to interact with them.
Footer: This is where contact information, legal details of the company, main links, etc. are generally placed.
Other relevant tips: it is important that you have your own domain that gives you legitimacy, as well as corporate email accounts and a legal notice section so that potential clients know they are dealing with professionals.
If you take these recommendations into account, your website will have each and every one of the elements that are essential to be classified as professional. Hire the services of professionals who have an outstanding and verifiable portfolio and thus you will avoid problems and penalties from Google.
The Internet is the natural place where potential clients look for the products and services they need so much, having a professional digital presence is more than a luxury, it is an obligation.