Search Engine Marketing (SEM)
Posted: Tue Feb 18, 2025 4:35 am
The term "search engine marketing" (SEM) is sometimes confused with paid strategies exclusively, but it should properly include both organic search (local SEO ) and paid search (PPC).
Organic local SEO
The goal of local SEO is to have your kenya mobile database business appear prominently on local maps and/or in organic search results when customers search for the services or products you offer.
Local SEO is similar to traditional SEO , but it requires a few extra steps.
Best practices
Keyword research: Identify keywords related to your services/products, location, and competition that your potential customers will search for.
Website Optimization: Create a mobile-friendly, responsive, and location-aware website. Optimize the page title, headings, internal/external links, meta descriptions, and content with relevant keywords.
Local Listings: Create a detailed and active Google My Business profile and ensure consistency of information (name, address, phone) across online directories.
Reviews: Positive, authentic customer reviews, especially on your Google My Business profile that you respond to quickly, are key to gaining local dominance.
Backlinks: Get links from relevant local and industry sources to increase authority.
Content Marketing: Regularly share quality, location-focused content that answers your audience's questions and delivers value.
Organic local SEO
The goal of local SEO is to have your kenya mobile database business appear prominently on local maps and/or in organic search results when customers search for the services or products you offer.
Local SEO is similar to traditional SEO , but it requires a few extra steps.
Best practices
Keyword research: Identify keywords related to your services/products, location, and competition that your potential customers will search for.
Website Optimization: Create a mobile-friendly, responsive, and location-aware website. Optimize the page title, headings, internal/external links, meta descriptions, and content with relevant keywords.
Local Listings: Create a detailed and active Google My Business profile and ensure consistency of information (name, address, phone) across online directories.
Reviews: Positive, authentic customer reviews, especially on your Google My Business profile that you respond to quickly, are key to gaining local dominance.
Backlinks: Get links from relevant local and industry sources to increase authority.
Content Marketing: Regularly share quality, location-focused content that answers your audience's questions and delivers value.