8 tools for creative keyword research

suchona.kani.z · Post by **suchona.kani.z** » Mon Feb 17, 2025 9:06 am

You will appreciate the tools for advanced analyses, or if you want to present your keywords (whether to management or clients). I have personally tested all the tools.

The web is full of how-to articles and links to tools for getting keyword suggestions. To give you an idea, here are some examples: Google Ads , Seznam Sklik , Collabim , Marketing Miner . These tools will provide hundreds or thousands of terms that your users are searching for.

The goal of further analysis is to find out what topics people are searching for , the overall search volume for these topics, and the number of terms in each topic. Such additional processing is called categorization, classification analysis, or clustering.

Marek Prokop wrote about classification analysis and its importance overseas chinese in europe data back in 2012. This type of analysis helps SEOs, content marketers, and PPCers - thanks to it, they know which topic to focus on.

Classification analysis will also be useful for marketers when planning the UX structure of a website – thematic areas will help you design optimal filters and categories in an e-shop, content websites can create sections based on them, and we could continue like this. It is a kind of data superstructure. Classification analysis is suitable for websites with a large amount of content that needs to be structured somehow.

Open Refine – for manual categorization
In the Czech community, Open Refine is the most well-known tool for manual categorization . I would recommend it to experts who make a living from keyword analysis.

To use it, you need to familiarize yourself with the tool in detail and master its programming language GREL . Once you master it, however, it allows you to work with other data, such as CPC, search volume, or data source.

Open Refine is completely free , works as open source (i.e. users can change it themselves). The tool is supported by Google and can be used in several world languages, so unfortunately not in Czech yet.