How to get more visibility for your B2B company videos
Posted: Mon Feb 17, 2025 8:51 am
We have already talked about this blog on numerous occasions that, from a marketing point of view, selling a shoe online is not the same as selling shoe lasts for factories. But in this post we want to remind you that, despite the obvious differences between marketing to consumers and industrial marketing, there are common tools that help achieve objectives and generate an impact on potential buyers .
One of those tools that has seen increased use belarus mobile database in recent months is video marketing . In B2B environments, it has proven to be very useful by providing valuable content in long sales cycles, while also making a type of content that is usually very technical or complex attractive .
Today, in many businesses, video is already an essential part of corporate communication . Did you know that 87% of companies are already using video marketing strategies? According to a study by HubSpot , businesses that invest in content marketing do not want to be left behind by their competition and are already creating different videos to communicate their products or services to other companies.
Using video to impact B2B buyers
Branded videos, explanatory videos or videos for social media are the audiovisual content that companies are most likely to use today to promote their solutions to potential clients. Because yes, professional audiences also consume videos to learn about their sector and gain insight into their area of work. But it is not all about the production and execution of videos; as a marketing professional, department head or company manager, it is important that your videos generate a return and to do so you must pay attention to their ability to be disseminated and visible.
One of those tools that has seen increased use belarus mobile database in recent months is video marketing . In B2B environments, it has proven to be very useful by providing valuable content in long sales cycles, while also making a type of content that is usually very technical or complex attractive .
Today, in many businesses, video is already an essential part of corporate communication . Did you know that 87% of companies are already using video marketing strategies? According to a study by HubSpot , businesses that invest in content marketing do not want to be left behind by their competition and are already creating different videos to communicate their products or services to other companies.
Using video to impact B2B buyers
Branded videos, explanatory videos or videos for social media are the audiovisual content that companies are most likely to use today to promote their solutions to potential clients. Because yes, professional audiences also consume videos to learn about their sector and gain insight into their area of work. But it is not all about the production and execution of videos; as a marketing professional, department head or company manager, it is important that your videos generate a return and to do so you must pay attention to their ability to be disseminated and visible.