How to use LinkedIn to increase your company's sales
Posted: Mon Dec 23, 2024 6:35 am
One mistake that most companies make is believing that their online presence and their entire digital marketing strategy should focus exclusively on Facebook. Through ignorance, they fail to take advantage of the full potential of platforms like LinkedIn, the social network par excellence. How can you capitalize on all the benefits of LinkedIn?
Create a business profile: add a corporate cover general managers email list image, provide a brief description of your company and list your products or services with brief but detailed information showing their competitive advantages.
Join and participate in groups related to your company's niche: it's the ideal place to find potential clients and to promote your company through digital word of mouth.
Connect with as many people as possible: 81% of LinkedIn users belong to groups, so it's important to be a part of them.
Ask for recommendations from your clients: describe the type of work performed, add the objectives achieved with the client, improve your reputation on the internet.
Follow small and medium-sized businesses and stay up to date on market trends: analyse their activity on the platform and use the relevant information to benefit your company. Stay up to date with your competitors' actions on LinkedIn.
Connect LinkedIn with Twitter to give your content greater exposure: more people will know you and the more they do, the greater the chances of attracting clients.
Set measurable goals: define your intention on the social network. For example: reach a number of followers or monthly interactions.
Constantly update your content: your followers will position you as a specialized source in the sector in which you operate.
Monitor results: knowing the relevant data of the account will help you understand its evolution and update the strategy.
Take advantage of Announcements: this is an ideal tool for converting contacts into potential customers. These emails can be sent to all members of a specific group. They are perfect for including products and services.
Benefits of advertising on LinkedIn
6 out of 10 users visit an advertisement on the platform.
Increase the capture of leads from potential clients.
Increase your brand awareness by generating much more traffic to your website.
LinkedIn advertising formats
There are currently two formats that can be very useful for small and medium-sized businesses:
Text, image or video ads to increase website traffic and thus capture leads. These ads will appear on the right side of the news feed.
Sponsored Posts: LinkedIn offers you the possibility to promote the content of your company page so that it appears in users' timelines.
One of the main advantages of advertising on LinkedIn is that you can target by job title, seniority, geography, education level, age, profession and company.
Create a business profile: add a corporate cover general managers email list image, provide a brief description of your company and list your products or services with brief but detailed information showing their competitive advantages.
Join and participate in groups related to your company's niche: it's the ideal place to find potential clients and to promote your company through digital word of mouth.
Connect with as many people as possible: 81% of LinkedIn users belong to groups, so it's important to be a part of them.
Ask for recommendations from your clients: describe the type of work performed, add the objectives achieved with the client, improve your reputation on the internet.
Follow small and medium-sized businesses and stay up to date on market trends: analyse their activity on the platform and use the relevant information to benefit your company. Stay up to date with your competitors' actions on LinkedIn.
Connect LinkedIn with Twitter to give your content greater exposure: more people will know you and the more they do, the greater the chances of attracting clients.
Set measurable goals: define your intention on the social network. For example: reach a number of followers or monthly interactions.
Constantly update your content: your followers will position you as a specialized source in the sector in which you operate.
Monitor results: knowing the relevant data of the account will help you understand its evolution and update the strategy.
Take advantage of Announcements: this is an ideal tool for converting contacts into potential customers. These emails can be sent to all members of a specific group. They are perfect for including products and services.
Benefits of advertising on LinkedIn
6 out of 10 users visit an advertisement on the platform.
Increase the capture of leads from potential clients.
Increase your brand awareness by generating much more traffic to your website.
LinkedIn advertising formats
There are currently two formats that can be very useful for small and medium-sized businesses:
Text, image or video ads to increase website traffic and thus capture leads. These ads will appear on the right side of the news feed.
Sponsored Posts: LinkedIn offers you the possibility to promote the content of your company page so that it appears in users' timelines.
One of the main advantages of advertising on LinkedIn is that you can target by job title, seniority, geography, education level, age, profession and company.