You won't believe it, but there are three reasons to include the blog as a platform in your content marketing strategy . Here they are summarized below
Forget about ADS (or almost)
If you dedicate yourself to writing SEO articles on your website right away , one thing will happen: organic and targeted traffic will arrive spontaneously. This does not mean that ADS (Google or Meta) will be useless, but that you will be able to sleep more soundly. You will be able to use ADS strategically only in conjunction czech republic reverse phone lookup with certain events and particular needs and the brand awareness will be created directly by the blog.
Don't forget, among other things, that the blog is associated with a domain that you own, you are not a guest on external platforms as happens in social networks. So all your work remains safe : you will not have to fear that a new update will penalize you (only if you use SEO techniques and put users at the center, however).
Greater relevance, in every channel
We mentioned it at the beginning of this article, but now it becomes even more important to do so: a multi-channel strategy is now essential. But why is it? Simple, because all platforms search for information about you on the web and “match” you with a sort of profile.
Having a blog will not only give you authority in the eyes of people, but it will also show other platforms that you know about the industry and are committed to sharing information about it.