If a user decides to go to the store profile, they see a “Go to store” button. After clicking on it, they get access to the store’s full range, where they can search for products by category and name.
Each product has its own page with a product el salvador telegram data description, the option to choose a size, view other store offerings, or go to the seller's official website. Some stores even offer the option to contact them directly via private messages or order the product directly from Instagram.
Instagram Shopping
A brand can track customer engagement metrics, such as clicks to product pages or the website, as well as purchases. It can also gain insights into which products are in the highest demand and are on users’ wish lists.
Instagram Shopping
In addition to tracking statistics, Instagram offers retargeting and similar product advertising to audiences who have already shown interest in certain items in the catalog. This way, a brand can attract the attention of customers who have previously shown interest and remind those who have abandoned their cart.
Read also: How to improve conversions on Instagram
Why should you use Instagram Shopping?
Although we are already accustomed to sales via Direct on Instagram, not all customers are ready to wait for a response from a manager; for many, the ability to place an order immediately is important. If a brand cannot provide a positive user experience for the majority of its audience, it risks losing certain segments of potential buyers.
Instagram Shopping solves this problem by providing businesses with convenient functionality to attract and retain more customers, and users with the ability to choose the best purchase option.
This option is useful for businesses of any size that seek to create a comfortable shopping experience for their customers on their favorite social platform.
Despite the significant advantages for online stores, Instagram Shopping is not yet available in Ukraine. However, there is still an opportunity to enable this feature. We will consider what exactly needs to be done below.