AI and contextual advertising
Posted: Sun Feb 16, 2025 8:18 am
In 2023, the appearance of neural network-generated images in ads became noticeable. In 2024, refined artificial photos will flood the web, allowing advertisers with low-quality ad creatives to slightly improve them using generated images. For other advertisers, this means that they need to raise the level of their creatives even higher to stand out from the mass of artificial photos.
Marketing Strategy for 2024
Search engine generative experience (SGE) will take away information traffic from websites. This traffic makes up the very top of the classic sales funnel. To compensate for the losses, brands will increase their investments in contextual advertising. Advertising systems will receive superprofits, and the cost of advertising will increase.
It will become more profitable for companies to invest in peru mobile database retaining and increasing the loyalty of existing customers, that is, to develop a new type of horizontal funnel in the form of a bow tie.
Another component of the optimal marketing strategy will be investing in user content and cooperation with bloggers. The relevance of work on positioning, branding and conversion optimization will increase as a way to increase sales efficiency without increasing the advertising budget.
I am interested in you using new marketing methods in the best possible way and increasing your contribution to the prosperity of our country.
Therefore, all blog readers have access to a free 15-minute and, importantly, non-binding online consultation with an analysis of your site.
For the consultation, you will need to answer a few questions in advance. Sign up in the form below.
Marketing Strategy for 2024
Search engine generative experience (SGE) will take away information traffic from websites. This traffic makes up the very top of the classic sales funnel. To compensate for the losses, brands will increase their investments in contextual advertising. Advertising systems will receive superprofits, and the cost of advertising will increase.
It will become more profitable for companies to invest in peru mobile database retaining and increasing the loyalty of existing customers, that is, to develop a new type of horizontal funnel in the form of a bow tie.
Another component of the optimal marketing strategy will be investing in user content and cooperation with bloggers. The relevance of work on positioning, branding and conversion optimization will increase as a way to increase sales efficiency without increasing the advertising budget.
I am interested in you using new marketing methods in the best possible way and increasing your contribution to the prosperity of our country.
Therefore, all blog readers have access to a free 15-minute and, importantly, non-binding online consultation with an analysis of your site.
For the consultation, you will need to answer a few questions in advance. Sign up in the form below.