And how can you benefit from that?
Posted: Sun Feb 16, 2025 5:13 am
So far I've talked mostly about people and very little about optimizations that help you improve your ranking, right?
Here's what happened: recently, more precisely after the Hummingbird update that aired in 2013, things changed once and for all.
This update was the last major overhaul of Google’s algorithm, and it further benefited results that were actually useful.
Currently, the content that is ranking well is that which manages to help the reader.
These are pieces of content that can make a user enter a certain page of the SERP business owner phone number list (Google results page) and resolve all their doubts on that page without having to return to the search page.
This is seen in a very positive light and directly influences the ranking of your pages.
Focus on people!
I won't go back to the previous points, I think you must have already understood the importance of thinking about people. Now let's move on to SEO.
As much as this article may seem like an evangelization in favor of people and Inbound Marketing, that is not what I am trying to do.
Despite focusing your productions on a very specific audience, it is essential that you also keep in mind that SEO is just as important as the content itself.
Actually, before I continue this article, I need to tell you a secret that you may not know.
Ranking factors: those responsible for making your pages appear at the top
Every time a search is performed, Google's algorithm takes into account hundreds of criteria to classify the results.
Here's what happened: recently, more precisely after the Hummingbird update that aired in 2013, things changed once and for all.
This update was the last major overhaul of Google’s algorithm, and it further benefited results that were actually useful.
Currently, the content that is ranking well is that which manages to help the reader.
These are pieces of content that can make a user enter a certain page of the SERP business owner phone number list (Google results page) and resolve all their doubts on that page without having to return to the search page.
This is seen in a very positive light and directly influences the ranking of your pages.
Focus on people!
I won't go back to the previous points, I think you must have already understood the importance of thinking about people. Now let's move on to SEO.
As much as this article may seem like an evangelization in favor of people and Inbound Marketing, that is not what I am trying to do.
Despite focusing your productions on a very specific audience, it is essential that you also keep in mind that SEO is just as important as the content itself.
Actually, before I continue this article, I need to tell you a secret that you may not know.
Ranking factors: those responsible for making your pages appear at the top
Every time a search is performed, Google's algorithm takes into account hundreds of criteria to classify the results.