Don't leave email aside
Posted: Sun Feb 16, 2025 5:08 am
Email is still alive and kicking. According to HubSpot’s 2019 research , more than three-quarters of marketers said their email engagement had increased over the previous year .
Of course, you shouldn't send mass emails without consideration. For more accurate results, you'll business owner data need to segment your outbound email marketing strategy to get up to 14.31% higher open rates than mass email.
By tactically tailoring your messages to your buyer persona, you can better target your outbound emails.
Boosting the brand
Your website, social media, and other digital collateral may be top-notch, but people may not discover your brand organically without an outbound push.
Why be patient when you don't have to be? Turning your company into a household name involves using a variety of outbound efforts, including advertising, phone calls, and cold emails.
Once you've captured your target audience through outbound, you can increase your efforts by inviting visitors to join your "family," which will turn them into brand ambassadors . This means they'll be promoting your product to their inner circle of friends for free, allowing you to reach a larger number of potential customers.
Of course, you shouldn't send mass emails without consideration. For more accurate results, you'll business owner data need to segment your outbound email marketing strategy to get up to 14.31% higher open rates than mass email.
By tactically tailoring your messages to your buyer persona, you can better target your outbound emails.
Boosting the brand
Your website, social media, and other digital collateral may be top-notch, but people may not discover your brand organically without an outbound push.
Why be patient when you don't have to be? Turning your company into a household name involves using a variety of outbound efforts, including advertising, phone calls, and cold emails.
Once you've captured your target audience through outbound, you can increase your efforts by inviting visitors to join your "family," which will turn them into brand ambassadors . This means they'll be promoting your product to their inner circle of friends for free, allowing you to reach a larger number of potential customers.