Don't neglect the after-sales service
Posted: Sun Feb 16, 2025 3:38 am
Of course, it is not easy to position yourself adequately in the minds of consumers. First of all because all markets resemble a thick forest of competitors, impossible to penetrate , but also because of the many errors that are often made during the positioning phase.
Let's analyze together some of the most common ones:
1. Under Positioning . It occurs when the potential customer does not home owner data have a well-defined idea of the brand, the positioning is therefore confused and poorly developed.
2. Over Positioning . Opposite situation to the previous one, in which the positioning in the consumer's mind exists and is very strong, but it has been developed only with respect to one or two key points, not offering an overall vision and overall awareness of the brand.
3. Confused positioning . In this case the argument seems superfluous; the definition itself, in fact, allows us to understand that potential customers have a confused idea of the brand and its value structure.
Let's analyze together some of the most common ones:
1. Under Positioning . It occurs when the potential customer does not home owner data have a well-defined idea of the brand, the positioning is therefore confused and poorly developed.
2. Over Positioning . Opposite situation to the previous one, in which the positioning in the consumer's mind exists and is very strong, but it has been developed only with respect to one or two key points, not offering an overall vision and overall awareness of the brand.
3. Confused positioning . In this case the argument seems superfluous; the definition itself, in fact, allows us to understand that potential customers have a confused idea of the brand and its value structure.