A conceptual recipe for effective storytelling
Posted: Thu Feb 13, 2025 9:36 am
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Video transcription
Hello, Moz fans. Welcome to the second edition of Whiteboard Friday. I’m here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I’m a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com.
I want to tell you a little story. So I spent 12 belize number data as a digital analyst and SEM, I was providing a lot of insights, but nothing ever came of it. People fell asleep or never responded. No action was being taken. So I decided to find out what was going on, and I learned all these great tricks to do it.
A journey is that effective data visualization tells a story quickly, clearly, accurately, and ethically, and it really had four main goals - to inform decisions, inspire action, excite people, and most importantly, communicate the value of the work you do.
Now, there are a lot of things you can do, but I was struggling to find a specific process that was helping me get from what I was trying to communicate to people to follow it. So I developed my own methodology. It's called the PICA protocol, and it's a conceptual recipe for effective data storytelling. What I love about this protocol is that it's practical, accessible. It's not complicated. It's a recipe, and it's repeatable. I believe it will get you where you need to go every time.
Video transcription
Hello, Moz fans. Welcome to the second edition of Whiteboard Friday. I’m here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I’m a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com.
I want to tell you a little story. So I spent 12 belize number data as a digital analyst and SEM, I was providing a lot of insights, but nothing ever came of it. People fell asleep or never responded. No action was being taken. So I decided to find out what was going on, and I learned all these great tricks to do it.
A journey is that effective data visualization tells a story quickly, clearly, accurately, and ethically, and it really had four main goals - to inform decisions, inspire action, excite people, and most importantly, communicate the value of the work you do.
Now, there are a lot of things you can do, but I was struggling to find a specific process that was helping me get from what I was trying to communicate to people to follow it. So I developed my own methodology. It's called the PICA protocol, and it's a conceptual recipe for effective data storytelling. What I love about this protocol is that it's practical, accessible. It's not complicated. It's a recipe, and it's repeatable. I believe it will get you where you need to go every time.