Negotiating contracts before hiring an influencer

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shaownhasan
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Joined: Sun Dec 22, 2024 10:35 am

Negotiating contracts before hiring an influencer

Post by shaownhasan »

Knowing what kind of influencer campaign you plan to create before you enter negotiations is helpful. A single sponsored post will cost far less than a week-long influencer takeover, for example.

Familiarize yourself with typical influencer pricing expectations for your chosen content type, so you know what kind of price to expect initially. Make sure to also factor in the size of the influencer you’re contacting and your industry, as these will also impact rates.

Sprout’s collection of the approximate pricing british student data rates for influencer posts in 2024
Before you start to negotiate, figure out any perks or alternative payment methods you can offer, like free products or affiliate commissions.

Once you have all this information, read up on how to negotiate influencer rates with your chosen influencer. Go into any negotiation with consideration and respect for the other person, and aim for a solution that benefits both of you. Whatever you decide, everything needs to be written into your influencer contract.

Your influencer contract should include the payment terms you’ve agreed to and influencer deliverables. It should also include further information like who owns any content produced, content usage rights and who’s responsible for content production costs.

An ideal influencer contract should fulfill two clear roles. It should first serve as a legally binding contract that protects your brand. It should also serve as an outline of expectations that an influencer can refer back to throughout your working relationship.
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