How to improve your website conversion
Posted: Mon Dec 23, 2024 5:59 am
Generating traffic, getting readers to click on the call-to-action buttons and getting them to contact us to request information or buy our products and services is the goal of every website . In addition, by increasing traffic you can earn income from conventional advertising and Google Adsense. But how can you improve the conversion of your website?
Know your users, their desires, fears, tastes, complaints and wishes
Your goal is to understand the psychology of the user to the point where general manager email list you are able to give them exactly what they want. Your only true boss is your clients and potential clients, and you are obliged to meet the expectations of each of them in the most efficient and effective way.
Study their motivations
You must fully understand what motivates your clients and show them that you are the best option to meet that requirement. The content structure must be hierarchical and structured in the form of an inverted pyramid. The idea is to hook the reader from the beginning and reach the call to action.
The headline: Captures attention in a creative, intelligent, direct, attractive and memorable way. It should be as direct as possible, a summary of all the information you want to offer.
Body: Use the AIDA process. This process consists of capturing the attention, interests, desire and action of each reader. Offer interesting content and don't forget to comment on the benefits and competitive advantages of your brand, always in a natural and non-invasive way.
Calls to action: After doing the above correctly, 30 percent of users will reach the call to action link/button. Some examples are: Buy now!, Click here!, Enter now!, etc.
Content is king when it comes to SEO , so you should strive to provide the best quality content, think about your users, and offer original and interesting content. If you behave like a true specialist and strive to publish constantly, Google will reward you by appearing on the first page when searches are made with keywords related to your business model.
Know your users, their desires, fears, tastes, complaints and wishes
Your goal is to understand the psychology of the user to the point where general manager email list you are able to give them exactly what they want. Your only true boss is your clients and potential clients, and you are obliged to meet the expectations of each of them in the most efficient and effective way.
Study their motivations
You must fully understand what motivates your clients and show them that you are the best option to meet that requirement. The content structure must be hierarchical and structured in the form of an inverted pyramid. The idea is to hook the reader from the beginning and reach the call to action.
The headline: Captures attention in a creative, intelligent, direct, attractive and memorable way. It should be as direct as possible, a summary of all the information you want to offer.
Body: Use the AIDA process. This process consists of capturing the attention, interests, desire and action of each reader. Offer interesting content and don't forget to comment on the benefits and competitive advantages of your brand, always in a natural and non-invasive way.
Calls to action: After doing the above correctly, 30 percent of users will reach the call to action link/button. Some examples are: Buy now!, Click here!, Enter now!, etc.
Content is king when it comes to SEO , so you should strive to provide the best quality content, think about your users, and offer original and interesting content. If you behave like a true specialist and strive to publish constantly, Google will reward you by appearing on the first page when searches are made with keywords related to your business model.