According to Alexey Mayorov

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However, during this time, the video surveillance market itself has changed significantly. The changes occurred when Asian companies entered the market with inexpensive video cameras several years ago.

the market is growing and the demand for video surveillance cameras is increasing. But at the same time, the stratification into two segments has become more noticeable: mass and project. The first includes cameras that do not have high technical requirements, and the second is focused on serious, large projects that require cameras with increased requirements for functionality, quality of the device itself and image quality.

"We work in the upper segment and see that competition there is intensifying with the arrival of those companies that used to work in the lower segment," said Alexey Mayorov and added that this trend has become more noticeable in the last couple of years, so it is no longer possible to say that all cameras produced in the Asian region are cheap. There are more expensive and functional solutions. So competition is intensifying.

Axis is responding to this challenge by focusing on latvia whatsapp data key verticals: transportation, retail, and industrial, and by increasing its focus on delivering turnkey solutions. It is also trying to maintain its technology leadership, which is primarily aimed at ensuring that the camera reduces the total cost of ownership of the entire video surveillance system. Judging by Axis’ revenue growth of 17% in 2017 , this strategy is paying off.

Russian realities
An important role in Axis' business is played by its partner base and loyal distributors, as well as its local presence. "We currently have 27 employees in Russia, 13 of whom are directly involved in sales and pre-sales consultations," said Alexey Mayorov, noting that the company continues to invest in the Russian market, directing investments to expanding its Moscow office, adapting products to Russian requirements, such as certification.