11 Conversion Rate Optimization Benefits and Best Practices
Posted: Wed Feb 12, 2025 6:54 am
Conversion rate optimization, or CRO, has become one of the top goals for marketers around the world. Increasing your conversion rate can have a huge impact on your bottom line, so conversion rate optimization has a lot of benefits.
But before you can commit to a CRO strategy, you need to understand exactly what it is, how it works, and how to evaluate it. Real CRO involves a lot of testing, so you’re in for a long haul.
But don't let that scare you. If you commit to CRO, your business can be more profitable and your marketing strategy more scalable.
Plus, once you start the process, you may find you can’t stop. It’s very engaging because you can watch your metrics continuously improve over time.
In addition to providing you with basic information about the benefits of conversion rate optimization, we will also share with you 11 benefits that can help your business succeed.
What does conversion rate mean?
Your conversion rate is the percentage of potential customers who take the desired action out of the total number of consumers who interact with your offer.
For example, you put up a sign that says “Try our new cupcakes! 10% off!” (This is your offer). During the day, 100 engineer database people walk past your display (these are your interactions). Of those 100 people, 15 decide to buy a cupcake (these are your conversions).
Your conversion rate is the percentage of those who decided to buy your cookies out of the total number of interactions.
In this context, you can calculate your conversion rate for many things:
Sale
Email registrations
Survey and poll participants
Webinar registration
Sales are of course the most important metric to track, but conversion rates for actions like email signups, email open rates , and webinar registrations can help you quantify your lead generation results.
Calculating conversion rate is easy. Let's say you want to know the average conversion rate from sales.
Divide your total sales by the total number of website visits and multiply the result by 100.
But before you can commit to a CRO strategy, you need to understand exactly what it is, how it works, and how to evaluate it. Real CRO involves a lot of testing, so you’re in for a long haul.
But don't let that scare you. If you commit to CRO, your business can be more profitable and your marketing strategy more scalable.
Plus, once you start the process, you may find you can’t stop. It’s very engaging because you can watch your metrics continuously improve over time.
In addition to providing you with basic information about the benefits of conversion rate optimization, we will also share with you 11 benefits that can help your business succeed.
What does conversion rate mean?
Your conversion rate is the percentage of potential customers who take the desired action out of the total number of consumers who interact with your offer.
For example, you put up a sign that says “Try our new cupcakes! 10% off!” (This is your offer). During the day, 100 engineer database people walk past your display (these are your interactions). Of those 100 people, 15 decide to buy a cupcake (these are your conversions).
Your conversion rate is the percentage of those who decided to buy your cookies out of the total number of interactions.
In this context, you can calculate your conversion rate for many things:
Sale
Email registrations
Survey and poll participants
Webinar registration
Sales are of course the most important metric to track, but conversion rates for actions like email signups, email open rates , and webinar registrations can help you quantify your lead generation results.
Calculating conversion rate is easy. Let's say you want to know the average conversion rate from sales.
Divide your total sales by the total number of website visits and multiply the result by 100.