For example, actions that indicate superficial interest (such as opening an email) are rated low, receiving around 2-3 points, while actions that indicate high interest (such as downloading a price list) are rated higher, say 5-10 points.
This gives you the opportunity to adapt your further approach to the actual interest. And then your personalized content and your painstakingly created drip campaigns can reach their full potential.
standard in modern marketing automation software, as is the australia telegram data creation of drip campaigns, landing pages or the ability to define customer segments. Ideally, your lead scoring functionality offers the following options:
Identify characteristics of the desired customer profile and determine which actions indicate increased interest (e.g. Sendinblue )
Set parameters and additional rules, for example allowing points to expire after a certain time (e.g. Keap, formerly Infusionsoft )
Have different evaluation criteria and the appropriate evaluation grids ready for different customer segments. A standard version for everyone will not help you (e.g. act-on )
Are you looking for marketing automation software that really fits your company's needs? On Capterra, you'll find hundreds of solutions that have been collectively rated thousands of times. Just make sure to select the "Lead Scoring" option in the filters.