B2B Benchmark: Industry comparison of social networks
Posted: Wed Feb 12, 2025 6:04 am
As with all B2B online marketing measures, the same applies to Instagram: it all depends on the right strategy. This offers a great opportunity to spread content further. This creates a closer relationship with customers in the long term. A look at Facebook and Twitter shows that other social media channels are currently even more popular. 82% of the B2B companies surveyed use Facebook, while the figure for Twitter is 63%.
Industry comparison of the social media platforms used. Source: DDV
Video content is increasing: Even in B2Bs
Things look much better with video platforms. Almost every portugal phone number list B2B company, a total of 92% of the companies surveyed, said they were present on the video platform YouTube. In our article on video marketing in B2B, we explain what is important about video content in the B2B industry.
At a glance: Important B2B benchmarks
If you know what makes the competition tick, you can put your own marketing measures to the test. This is what the DDV study shows. If you compare your own values with the average B2B benchmarks of individual specialist areas, you can correctly assess the success of your marketing measures. Our overview shows which B2B benchmarks are particularly important for the areas of email marketing, website, search engine advertising (SEA) and social media marketing.
Industry comparison of the social media platforms used. Source: DDV
Video content is increasing: Even in B2Bs
Things look much better with video platforms. Almost every portugal phone number list B2B company, a total of 92% of the companies surveyed, said they were present on the video platform YouTube. In our article on video marketing in B2B, we explain what is important about video content in the B2B industry.
At a glance: Important B2B benchmarks
If you know what makes the competition tick, you can put your own marketing measures to the test. This is what the DDV study shows. If you compare your own values with the average B2B benchmarks of individual specialist areas, you can correctly assess the success of your marketing measures. Our overview shows which B2B benchmarks are particularly important for the areas of email marketing, website, search engine advertising (SEA) and social media marketing.