Marketing Automation
Posted: Wed Feb 12, 2025 6:02 am
Trend 4:
Now is the time. The time for even closer cooperation between marketing and sales and the time for automated processes to use the potential of customers and leads even more efficiently. 2021 is the time for marketing automation. And there is a lot to be said for this. The software-supported automation of marketing processes saves resources - both human and financial. Marketing automation is particularly popular in B2B: with support in maintaining and generating leads, increasing sales in the online shop or maintaining and retaining existing customers. In short: the time is ripe for marketing automation in B2B online marketing.
Trend 5: B2B marketplaces
E-commerce continues to be the focus. And that finland phone number list doesn't just apply to your own online shop. So-called marketplaces offer B2B companies a number of advantages for the accessibility and procurement of their products: time advantages, significantly greater reach or cost advantages. Advantages that are not always available with your own online shop. Prerequisite: B2Bs must develop an e-commerce strategy and integrate large platforms such as Amazon Business, Alibaba or Mercateo.
Conclusion
The 2021 trends for B2B online marketing are exciting. 2020 has already shown companies how important digital strategies and online presence are. That is not going to change. That is why trends such as social selling, digital marketplaces or marketing automation have a lot of potential - especially for B2B brands. Trust is also becoming increasingly important. With trust marketing, you can develop strategies that will help you retain customers and win new ones.
Now is the time. The time for even closer cooperation between marketing and sales and the time for automated processes to use the potential of customers and leads even more efficiently. 2021 is the time for marketing automation. And there is a lot to be said for this. The software-supported automation of marketing processes saves resources - both human and financial. Marketing automation is particularly popular in B2B: with support in maintaining and generating leads, increasing sales in the online shop or maintaining and retaining existing customers. In short: the time is ripe for marketing automation in B2B online marketing.
Trend 5: B2B marketplaces
E-commerce continues to be the focus. And that finland phone number list doesn't just apply to your own online shop. So-called marketplaces offer B2B companies a number of advantages for the accessibility and procurement of their products: time advantages, significantly greater reach or cost advantages. Advantages that are not always available with your own online shop. Prerequisite: B2Bs must develop an e-commerce strategy and integrate large platforms such as Amazon Business, Alibaba or Mercateo.
Conclusion
The 2021 trends for B2B online marketing are exciting. 2020 has already shown companies how important digital strategies and online presence are. That is not going to change. That is why trends such as social selling, digital marketplaces or marketing automation have a lot of potential - especially for B2B brands. Trust is also becoming increasingly important. With trust marketing, you can develop strategies that will help you retain customers and win new ones.