Why use product collection on Instagram?

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Set up payment method : Since Instagram does not offer payment support, you will need to indicate how payments will be made. The recommendation is to have your own e-commerce site. This allows users to browse products in your Instagram shop and complete the purchase on your website.
Create a collection : Within the Commerce Manager, go to the “Store” option in the side menu. Then, click “Create Collection.” Choose a relevant name that describes the theme or category of the products you are grouping together, such as “Fall/Winter Releases” or “Promotions.”
Add products to the collection : In the next step, select the products you want to include in the collection. You can choose items already registered in your store or add new products while creating the collection.
To create more attractive collections, follow these recommendations:

Customize the collection display – Adjust the order of products within the collection, choosing which items should appear first. Add a cover image and an engaging description that provides italy cell phone number list context and invites the customer to explore the collection.
Review and publish : Review all the details and click “Publish” to have your collection displayed on the Instagram shop. From that moment on, followers and customers will be able to see the new collection and browse the products in an organized and intuitive way.
collection of products on Instagram
Using product collection on Instagram offers a number of advantages that can significantly improve your customers' shopping experience and increase sales .

Below are the main benefits you can reap by using product collection on Instagram.

Product Separation – One of the biggest benefits of collections is the visual organization of products, making it easier for customers to navigate your store.
sing product collections on Instagram, now is the perfect time to explore this tool and boost your Promote new releases : Collections are a great tool to highlight new releases and promotional products.
Highlighting offers : Another significant advantage is the ability to highlight special offers and promotions.