Marketing automation: results from 10 brands in the fashion industry
Posted: Mon Dec 23, 2024 5:30 am
Marketing automation helps us optimize our time and improve the effectiveness of our actions on a daily basis. This is why more and more companies are looking for a Marketing Automation manager to improve their e-commerce, gain extra profitability and build loyalty in their database.
Above all, we must not forget that the objective of all these automations dedicated to an eCommerce is, above all, to generate more sales at a higher profitability.
At Roas Hunter we have developed a study on 10 brands with a national and international presence with an average turnover of €150,000 per month, which include marketing automation actions using the Connectif tool that has allowed us to determine the most relevant email workflows architectural industry email list within the fashion industry with an average ticket of around €150.00, limited to a period of September-October 2023, taking advantage of the arrival of the new collection.
Table of contents
1. Capturing new leads – Welcome
2. Conversion abandonment – Cart or checkout initiated not completed
3. User loyalty - Birthdays
4. Product seen and not purchased
5. Back in Stock
6. Conclusions
1. Capturing new leads – Welcome
The first workflow that is prioritized for a business is the welcome flow, which is focused on presenting the business and strengthening ties between the brand and the user. In most cases, we have included an incentive in this workflow to influence the new lead's first purchase.
The sample size was based on more than 68,857 shipments, 8,400 sessions and 1,134 purchases.
Screenshot 2023 12 14 at 16.50.36
What does the user receive? They receive an email with the promised incentive, whether it be a discount code, free shipping, a fixed discount amount, or simply access to relevant information about the brand in an exclusive manner.
Screenshot 2024 01 25 at 11.16.07
2. Conversion abandonment – Cart or checkout initiated not completed
If when we talk about Marketing Automation our main objective is the conversion into profitable sales, the first mandatory flow is the cart abandonment or payment initiated,
In conversion abandonment workflows we consider the user's willingness to complete their purchase, so the discourse we use in workflow emails is completely focused on completing their order.
The flow presents a cart abandonment reminder 30 minutes after the cart was abandoned, 24 hours and 48 hours after the last interaction.
The sample size was based on more than 133,642 shipments, 16,695 sessions and 4,253 purchases.
Above all, we must not forget that the objective of all these automations dedicated to an eCommerce is, above all, to generate more sales at a higher profitability.
At Roas Hunter we have developed a study on 10 brands with a national and international presence with an average turnover of €150,000 per month, which include marketing automation actions using the Connectif tool that has allowed us to determine the most relevant email workflows architectural industry email list within the fashion industry with an average ticket of around €150.00, limited to a period of September-October 2023, taking advantage of the arrival of the new collection.
Table of contents
1. Capturing new leads – Welcome
2. Conversion abandonment – Cart or checkout initiated not completed
3. User loyalty - Birthdays
4. Product seen and not purchased
5. Back in Stock
6. Conclusions
1. Capturing new leads – Welcome
The first workflow that is prioritized for a business is the welcome flow, which is focused on presenting the business and strengthening ties between the brand and the user. In most cases, we have included an incentive in this workflow to influence the new lead's first purchase.
The sample size was based on more than 68,857 shipments, 8,400 sessions and 1,134 purchases.
Screenshot 2023 12 14 at 16.50.36
What does the user receive? They receive an email with the promised incentive, whether it be a discount code, free shipping, a fixed discount amount, or simply access to relevant information about the brand in an exclusive manner.
Screenshot 2024 01 25 at 11.16.07
2. Conversion abandonment – Cart or checkout initiated not completed
If when we talk about Marketing Automation our main objective is the conversion into profitable sales, the first mandatory flow is the cart abandonment or payment initiated,
In conversion abandonment workflows we consider the user's willingness to complete their purchase, so the discourse we use in workflow emails is completely focused on completing their order.
The flow presents a cart abandonment reminder 30 minutes after the cart was abandoned, 24 hours and 48 hours after the last interaction.
The sample size was based on more than 133,642 shipments, 16,695 sessions and 4,253 purchases.