Keeping your customer data clean and usable is a team effort
Posted: Tue Feb 11, 2025 9:26 am
One of the best ways to increase brand loyalty is to make customers feel like they are part of something bigger. Build a brand community where customers can interact with each other and your brand. This fosters a sense of belonging.
You can create an online forum where you offer exclusive content, access to events, and product promotions to your loyal customers. Social media platforms like Facebook groups, Reddit, or Telegram channels are good for online communities.
Apple is an example of a brand that uses communities to build brand loyalty. It provides support through the Apple Community where users can share tips, tricks, and experiences using Apple products.
4. Mine That Data
If you’re not already using a CRM, your business is missing out on opportunities to build and grow relationships. Your CRM data is an incredibly valuable resource that you should be using daily. It can offer deep insights into what your customers are doing online – helping you stay on top of how their business is changing and what their goals are. Store your data properly in a centralized location (CRM) and update it regularly so you can offer help, advice, or even upsell with ease.
Letting your CRM data become outdated can be detrimental to your business as a whole. If you don’t regularly use your CRM to rcs database keep your customer records up-to-date, you risk letting the customer experience fall by the wayside. This increases churn, which is the opposite of building brand loyalty.
Everyone, from marketing to sales to customer support, has a role to play in creating a data goldmine.
Make Contact Position. Everyone on your team should know what the contact pipeline looks like. This way, the marketing team isn’t randomly sending messages to current customers, the sales team isn’t chasing cold leads, and your support team can easily refer a former customer back to the sales rep. A typical contact pipeline looks like the image below.
contact-pipeline-chart
Promote Good Note Taking : There's nothing worse as a customer than feeling like a number instead of a name. When your sales and customer service teams leave solid notes in your CRM , it's much easier for everyone in your business to provide a personalized experience for every contact in your database.
You can create an online forum where you offer exclusive content, access to events, and product promotions to your loyal customers. Social media platforms like Facebook groups, Reddit, or Telegram channels are good for online communities.
Apple is an example of a brand that uses communities to build brand loyalty. It provides support through the Apple Community where users can share tips, tricks, and experiences using Apple products.
4. Mine That Data
If you’re not already using a CRM, your business is missing out on opportunities to build and grow relationships. Your CRM data is an incredibly valuable resource that you should be using daily. It can offer deep insights into what your customers are doing online – helping you stay on top of how their business is changing and what their goals are. Store your data properly in a centralized location (CRM) and update it regularly so you can offer help, advice, or even upsell with ease.
Letting your CRM data become outdated can be detrimental to your business as a whole. If you don’t regularly use your CRM to rcs database keep your customer records up-to-date, you risk letting the customer experience fall by the wayside. This increases churn, which is the opposite of building brand loyalty.
Everyone, from marketing to sales to customer support, has a role to play in creating a data goldmine.
Make Contact Position. Everyone on your team should know what the contact pipeline looks like. This way, the marketing team isn’t randomly sending messages to current customers, the sales team isn’t chasing cold leads, and your support team can easily refer a former customer back to the sales rep. A typical contact pipeline looks like the image below.
contact-pipeline-chart
Promote Good Note Taking : There's nothing worse as a customer than feeling like a number instead of a name. When your sales and customer service teams leave solid notes in your CRM , it's much easier for everyone in your business to provide a personalized experience for every contact in your database.