Untold confusion in their projects?
Posted: Mon Dec 23, 2024 5:26 am
There are many challenges managing a diverse partner channel and I thought I would share some of the reasons we have been successful with this model. We realise that we are not perfect and are always striving to deliver more for our partners and users alike.
Our style is not so much sales driven as relationship driven. We almost turn the traditional product sales model on its head and instead of just passing on a piece of software we pull people into a relationship that is more rewarding.
Transparency is the key element to building a sustainable robust channel. In 2010 we invited the futurist Anne Lise Kjaer as a keynote speaker at our user group conference and for me cyprus phone number this provided a moment of clarity that I will never forget. Anne Lise spoke about how in the future transparency was going to be so important, and how organisations would need to ensure it was ingrained within everything they do. It struck me that these values were already the cornerstone to our business. Transparency always has been a key part of our interactions with customers and partners. From how we set pricing to partner contracts through to bug lists we aim to be transparent on all levels. For example, helping resellers understand not only how to sell FastStats but help them to understand its limitations and nuances. This enables everyone to trust us and helps deliver better, smoother, implementations and create long-lasting relationships.
Take a second to think through how misleading product representations or hidden manipulative price changes will affect a relationship over years. Will partners or end users want to deal with businesses who mislead them and cause .
Our style is not so much sales driven as relationship driven. We almost turn the traditional product sales model on its head and instead of just passing on a piece of software we pull people into a relationship that is more rewarding.
Transparency is the key element to building a sustainable robust channel. In 2010 we invited the futurist Anne Lise Kjaer as a keynote speaker at our user group conference and for me cyprus phone number this provided a moment of clarity that I will never forget. Anne Lise spoke about how in the future transparency was going to be so important, and how organisations would need to ensure it was ingrained within everything they do. It struck me that these values were already the cornerstone to our business. Transparency always has been a key part of our interactions with customers and partners. From how we set pricing to partner contracts through to bug lists we aim to be transparent on all levels. For example, helping resellers understand not only how to sell FastStats but help them to understand its limitations and nuances. This enables everyone to trust us and helps deliver better, smoother, implementations and create long-lasting relationships.
Take a second to think through how misleading product representations or hidden manipulative price changes will affect a relationship over years. Will partners or end users want to deal with businesses who mislead them and cause .