It is one of the search engine's internal algorithms . Together with Glue (another algorithm), they order SERP entries according to the number and type of clicks they receive, over a period of up to 13 months . The more and better clicks a page receives, the higher it will rank, as it indicates to the search engine that the link is reliable.
Chrome Data - Google Search collects information about user behavior in Chrome. It uses this data to, among other things, define which sitelinks it will display in the SERPs. Those with which users interact the most. That is, where they click the most and stay the longest.
Quality raters . Google Search documentation belarus mobile database confirms that the search engine uses information provided by its quality raters through the Ewok platform to determine search results.
Sandbox . Although Google has denied it, for some time now there has been a suspicion that the search engine uses “ sandboxes ” to determine the reliability of new domains . So, no matter how good the SEO of a page is, while it goes through this algorithm it will be as if it did not exist in the search results. It is a matter of being patient, at least that is what is supposed to be.
Twiddlers . These are re-ranking functions that are applied after the main Google Search algorithms. They allow you to specify which entries will be displayed in the SERPs.
The above points explain some of the tools that Google Search uses to filter the pages that it will rank in the SERPs. But King and Fishkin don't stop there: they also mention certain "internal" aspects that affect the ranking of the pages. These are:
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Brand popularity
As the leaked documentation shows, even the best SEOs have little chance against an established brand that users will inevitably click on. Google Search was also found to identify pages that are a small personal site . Given its tendency to prioritize large companies, this is not encouraging for small-scale businesses.
Securities
Analyzing the documents, King found a mention of a titlematchScore . For SEO purposes, this means that when generating SERPs, Google will look for a match between the title of the page and the search query.