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Middelburg most negatively discussed

Posted: Mon Feb 10, 2025 10:12 am
by Bappy11
In a similar study last year, Middelburg ended up in second place as the most negatively discussed city. The cause was a murder case that was discussed a lot on social media. This year, the capital of Zeeland rises to first position. Middelburg is struggling with crime and a lawsuit, popular topics of conversation on social networks.

In particular, many reports appeared about the ongoing lawsuit of Greenpeace against the Public Prosecution Service in Middelburg. The Public Prosecution Service allegedly deliberately and wrongly suggested that a protest action by Greenpeace at the Borssele nuclear power plant last October caused danger on the railway. In addition, a child went missing in Middelburg. This news was quickly spread by residents via social media.



I Am(sterdam) David Guetta
The study also looked at the value of all online PR for the cities, the PR value. When australia telegram data determining the PR value, we assume the costs of an advertisement of comparable value. In addition, the added value of an editorial article and the context for the brand are taken into account. Based on, among other things, CPM, impressions, sentiment, branding and followers, a PR value, expressed in euros, is assigned to each message.

Amsterdam is by far the number 1 with over €162 million in online PR value. The city generates more than double compared to number 2; The Hague, with €61 million. Amsterdam owes this position, in addition to its many residents and visitors, partly to a peak in reporting on October 17. Then David Guetta provided our capital with a musical visit.