Use email to increase sales of recent purchases

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One thing we found with CellarThief was that sending emails more frequently actually increased open rates and engagement. This was counterintuitive.

We thought the more often we sent e-commerce emails, the more people would ignore them. However, the opposite was true. We wouldn’t have learned this if our e-commerce email marketing didn’t include testing the regularity of email deliverability.

Test delivery day and time
There are many best practices in email marketing for ecommerce. However, they are all best practices and sometimes doing the opposite will be better for your business. For example, it is common advice to send emails on Tuesdays and Thursdays and not to send emails on weekends. Why? Because people usually check their email at work.

from Coschedule
However, as more and more people learn that weekdays are the days to afghanistan phone number list send emails, more emails are being received by your customers. Therefore, the opposite could be true for your business. The same goes for the time of day you send emails.

Personalize and Segment
Most people will send the same email to everyone. However, you should target different messages to different people. For example, the message you send to someone who last purchased last week may be different than the message you send to someone who last purchased 6 months ago.

Tools like Hello Bar allow you to set up targeting to easily organize your lists into categories. And, tools like Klaviyo allow you to personalize emails to different segments based on behavior, demographics, or more.

Popup targeting by Hello Bar
Add value
Just like growing your list, increasing the engagement and effectiveness of your ecommerce email marketing relies on adding value on a regular basis. Educate and then sell, not just sell.