One of the main mistakes graphic designers make is neglecting texts, which seriously damages their creation. Therefore, it is essential that every professional knows these 17 rules to avoid unnecessary mistakes:
Know the font's personality: Consider the audience you are targeting and the original purpose of the project and then proceed to select a font that fits.
Avoid default fonts: Avoid using fonts like Times New Roman and Calibri at all costs. They have been used too many times and make any text lose personality.
Stay away from clichés and tackiness: don't limit french email yourself to the catalog of fonts that come by default in the programs.
Use two fonts: Designs look much more professional if you use two types of fonts: one for the title and another for the text.
Use contrasting fonts: If you use two different types of fonts, it is useless if they look too similar.
Pay attention to size: You need to know how and when to change the font size. For example, if your headings are 12 points, your paragraph should be 10 points.
Avoid sustained capitalization : writing everything in capital letters makes reading tedious and gives the false sensation that someone is shouting at us.
Be careful with inverse colors: avoid placing light text on a dark background and vice versa, unless very high contrast colors are used.
Line length or underlining: Excessive underlining can be just as distracting as sustained capitalization and makes reading much more difficult.
Adjust line spacing: The vast majority of fonts have been designed with line spacing slightly greater than their size.
Readability: the text must be easy to read. The goal is to achieve an optimal level of writing that is adapted to the target audience. Functionality should always take precedence over design.
Using small capitals correctly: like all capital letters, they have a readability problem if used too much.
Avoid line breaks: Using dashes for line breaks definitely looks bad. Removing the dashes eliminates a lot of the visual noise.
Avoid orphans: Orphan words can ruin a design . The most sensible thing to do is to rephrase the sentences that make up the paragraph and justify it again.
Highlight correctly: excessive bold and italics are a mortal sin.
Playing with the baseline: there are fonts whose numbers are above the imaginary line where the text sits. Playing with this is always positive.
Use punctuation marks: A designer must not neglect spelling and writing. First, because any mistake detracts from professionalism and second, because even a misused comma can change the meaning of the sentence.