Big Data for SMEs: do you know how to take advantage of it?
Posted: Mon Dec 23, 2024 4:58 am
As technology advances and becomes more accessible, so does the number of people using it. These users leave their mark, and they do so in the form of data that can be used by large companies that work with and market with them; but also by the companies that produce them. We talk about Big Data and how SMEs can benefit from its use.
Innovation and competitiveness
Tags: Business , Technology
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big_data_for_smes.jpg
According to Carmen Artigas, CEO of the Big Data specialist company Synergic Partners , when we talk about this concept we are referring to the “massive democratization of data processing at low cost, since it is accessible and within everyone’s reach.”
But the problem with Big Data does not lie in obtaining the data, but in analyzing it to draw conclusions that are useful and can become valuable knowledge for companies.
For Artigas, data analysis is based on 3 axes common mexico email list all industries and sectors that allow companies to:
Generating new sources of income through personalization : we know our customers much better, which allows us to focus the sale of products to specific customers who are more likely to buy them.
It helps operational efficiency : thanks to the data we can draw conclusions about the functioning of our company that allow us to be more efficient.
Fraud and risk prevention : By analyzing and interpreting data, we can prevent network or system failures and act before they develop.
The assimilation of these 3 ideas by our company will allow us to:
Optimize processes : thanks to the information extracted from the different departments of our company, we can know first-hand what works and what doesn't, which will help us make key decisions that affect the development of our business.
Discover your ideal customer : Big Data gives us the opportunity to find out which customer profile is most likely to buy our products thanks to all the information that the Internet provides us.
Launching new products : knowing our ideal customer allows us to launch new products on the market designed explicitly for them.
Improving customer satisfaction : all online stores record a large amount of customer data. The same applies to customer complaints and claims, which allows us to respond to them.
Improve employee satisfaction : Finally, by analyzing data we can find out what motivates employees and what doesn't; this will improve the work environment and the working climate, generating happier and more committed workers for our company.
As we can see, all companies that have a presence on the Internet generate a series of data that can be used to their advantage. The problem comes when it comes to interpreting them and in the capacity of each one to extract valuable conclusions.
Innovation and competitiveness
Tags: Business , Technology
Image
big_data_for_smes.jpg
According to Carmen Artigas, CEO of the Big Data specialist company Synergic Partners , when we talk about this concept we are referring to the “massive democratization of data processing at low cost, since it is accessible and within everyone’s reach.”
But the problem with Big Data does not lie in obtaining the data, but in analyzing it to draw conclusions that are useful and can become valuable knowledge for companies.
For Artigas, data analysis is based on 3 axes common mexico email list all industries and sectors that allow companies to:
Generating new sources of income through personalization : we know our customers much better, which allows us to focus the sale of products to specific customers who are more likely to buy them.
It helps operational efficiency : thanks to the data we can draw conclusions about the functioning of our company that allow us to be more efficient.
Fraud and risk prevention : By analyzing and interpreting data, we can prevent network or system failures and act before they develop.
The assimilation of these 3 ideas by our company will allow us to:
Optimize processes : thanks to the information extracted from the different departments of our company, we can know first-hand what works and what doesn't, which will help us make key decisions that affect the development of our business.
Discover your ideal customer : Big Data gives us the opportunity to find out which customer profile is most likely to buy our products thanks to all the information that the Internet provides us.
Launching new products : knowing our ideal customer allows us to launch new products on the market designed explicitly for them.
Improving customer satisfaction : all online stores record a large amount of customer data. The same applies to customer complaints and claims, which allows us to respond to them.
Improve employee satisfaction : Finally, by analyzing data we can find out what motivates employees and what doesn't; this will improve the work environment and the working climate, generating happier and more committed workers for our company.
As we can see, all companies that have a presence on the Internet generate a series of data that can be used to their advantage. The problem comes when it comes to interpreting them and in the capacity of each one to extract valuable conclusions.