Trade marketing – what is it and what activities does it include?
Posted: Mon Dec 23, 2024 4:58 am
Trade marketing often exists as a separate department in many companies that wholesale some type of goods and as such forms a key part of their marketing mix .
What exactly is trade marketing, what activities does it include, and what are the best practices - find out below.
Content
What is trade marketing?
How does trade marketing work?
Why is trade marketing important?
What is trade marketing?
Trade marketing is a marketing discipline that encompasses all activities of manufacturers aimed at increasing demand for their own products by wholesale buyers.
Trade marketing is therefore a type of B2B marketing whose primary goal is to build long-term relationships with distributors, rather than direct promotion to end consumers. People involved in trade marketing must also possess strong sales and communication skills, along with a basic knowledge of marketing .
Trade marketing is a kind of complement to traditional marketing cp number activities such as branding and advertising.
When it comes to trade marketing, the marketing strategy can vary significantly, depending on what type of product the company offers to the market and what type of distributor it is most targeting with its activities.
But regardless of the type of product, every manufacturer directly depends on its distributors to increase sales and achieve favorable business results. Trade marketing plays a key role in achieving this goal.
trade marketing sajam
How does trade marketing work?
Manufacturers use trade marketing to reach existing and potential distributors of their products and to ensure that their products have the most favorable conditions for sale to end consumers. For this purpose, numerous ATL and BTL activities are carried out.
Activities that fall under trade marketing are:
market research – before carrying out other marketing activities, it is necessary to conduct a detailed market analysis that includes defining the target audience and analyzing the competition
creating a plan – after conducting research, it is necessary to create a meaningful plan of trade marketing activities in a certain period that is in line with the company's marketing strategy
Sales communication – in trade marketing, maintaining quality and long-term relationships with distributors is of particular importance, and meeting their needs in a timely manner contributes significantly to this.
sales promotion – activities such as creating loyalty programs or taking care of the physical placement of products in stores can contribute to increasing sales
promotional materials – at points of sale (POS) it is desirable to have promotional materials such as posters to attract customer attention
participation in events – industry-specific events such as fairs or conferences are a good way to reach new B2B clients, which is one of the goals of trade marketing
Promotional support – the manufacturer may decide to participate in advertising activities together with distributors where the products are simultaneously promoted, as well as the store where they can be purchased.
Why is trade marketing important?
Trade marketing enables long-term partnership cooperation between manufacturers and distributors that brings mutual benefits and is in the interest of both.
For manufacturers, trade marketing ensures stable income generated through the wholesale of their products, while for distributors it ensures a secure inflow of products to fill their own assortment, better offer and further sale to end users.
The more complicated the supply chain and the more participants it involves, the more important role trade marketing plays in maximizing distribution efficiency.
What exactly is trade marketing, what activities does it include, and what are the best practices - find out below.
Content
What is trade marketing?
How does trade marketing work?
Why is trade marketing important?
What is trade marketing?
Trade marketing is a marketing discipline that encompasses all activities of manufacturers aimed at increasing demand for their own products by wholesale buyers.
Trade marketing is therefore a type of B2B marketing whose primary goal is to build long-term relationships with distributors, rather than direct promotion to end consumers. People involved in trade marketing must also possess strong sales and communication skills, along with a basic knowledge of marketing .
Trade marketing is a kind of complement to traditional marketing cp number activities such as branding and advertising.
When it comes to trade marketing, the marketing strategy can vary significantly, depending on what type of product the company offers to the market and what type of distributor it is most targeting with its activities.
But regardless of the type of product, every manufacturer directly depends on its distributors to increase sales and achieve favorable business results. Trade marketing plays a key role in achieving this goal.
trade marketing sajam
How does trade marketing work?
Manufacturers use trade marketing to reach existing and potential distributors of their products and to ensure that their products have the most favorable conditions for sale to end consumers. For this purpose, numerous ATL and BTL activities are carried out.
Activities that fall under trade marketing are:
market research – before carrying out other marketing activities, it is necessary to conduct a detailed market analysis that includes defining the target audience and analyzing the competition
creating a plan – after conducting research, it is necessary to create a meaningful plan of trade marketing activities in a certain period that is in line with the company's marketing strategy
Sales communication – in trade marketing, maintaining quality and long-term relationships with distributors is of particular importance, and meeting their needs in a timely manner contributes significantly to this.
sales promotion – activities such as creating loyalty programs or taking care of the physical placement of products in stores can contribute to increasing sales
promotional materials – at points of sale (POS) it is desirable to have promotional materials such as posters to attract customer attention
participation in events – industry-specific events such as fairs or conferences are a good way to reach new B2B clients, which is one of the goals of trade marketing
Promotional support – the manufacturer may decide to participate in advertising activities together with distributors where the products are simultaneously promoted, as well as the store where they can be purchased.
Why is trade marketing important?
Trade marketing enables long-term partnership cooperation between manufacturers and distributors that brings mutual benefits and is in the interest of both.
For manufacturers, trade marketing ensures stable income generated through the wholesale of their products, while for distributors it ensures a secure inflow of products to fill their own assortment, better offer and further sale to end users.
The more complicated the supply chain and the more participants it involves, the more important role trade marketing plays in maximizing distribution efficiency.