Neuromarketing: what it is and how it can help your SME
Posted: Mon Dec 23, 2024 4:54 am
There are many factors that influence our decision-making when we buy a product. Among them, those that do not have a clear justification and that arise from impulses acquire special relevance. We are talking about neuromarketing.
Innovation and competitiveness
Tags: Startups , SMEs , Entrepreneurs , Self-employed
Image
neuromarketing.jpg
First of all, we must answer the following question: what is neuromarketing? This discipline is “the science that studies the purchasing behavior, consumption and decisions of customers regarding different products, services and/or brands.” In other words, it is the science in charge of determining which irrational factors influence our purchases, in order to exploit them and take advantage of them.
Generally, it focuses on three aspects:
Attention : If a product has an eye-catching appearance, it will base de correos electronicos mexico easier for it to catch our attention and, therefore, there will be a greater probability of purchasing it.
Emotion : This is one of the most important ideas. If the product that has caught the consumer's attention is capable of generating feelings or emotions, the chances of us purchasing it increase considerably.
Memory : Once attention has been captured and the desired emotions generated, it is inevitable that the product will have impact and, therefore, will be retained more easily in the consumer's mind.
To awaken these senses, there are three different ways to reach the consumer:
Visual : through the eyes.
Auditory : through the ear.
Kinesthetic : through the rest of the senses (smell, taste and touch).
Improving the design of a product or service, playing with prices to make them more attractive, carrying out important branding campaigns ... There are many ways to impact the consumer. Thus, a correct and effective application of neuromarketing techniques can bring us numerous advantages:
We can measure consumer stimuli without having to ask them directly, which results in more accurate information.
Advertising resources are unified in a single concept, allowing us to understand different consumer behaviors in a more rational way.
The data and conclusions obtained are much more tangible than those obtained through traditional methods.
Accurately assesses the consumer's way of thinking and feeling about a particular product or service.
The conclusions drawn from its use allow campaigns to be adapted to the needs and tastes of consumers.
As time goes by, neuromarketing will gradually gain more importance among different companies in practically all sectors. The failure or success of its application will depend largely on the ability to understand the consumer, as well as their tastes and preferences when choosing a product.
If you are an SME, entrepreneur or self-employed person and you have questions about how to carry out your innovation or online marketing strategy, the InnoCámaras and TICCámaras programs are for you. They will provide you with the solution you need to improve the competitiveness of your business.
Innovation and competitiveness
Tags: Startups , SMEs , Entrepreneurs , Self-employed
Image
neuromarketing.jpg
First of all, we must answer the following question: what is neuromarketing? This discipline is “the science that studies the purchasing behavior, consumption and decisions of customers regarding different products, services and/or brands.” In other words, it is the science in charge of determining which irrational factors influence our purchases, in order to exploit them and take advantage of them.
Generally, it focuses on three aspects:
Attention : If a product has an eye-catching appearance, it will base de correos electronicos mexico easier for it to catch our attention and, therefore, there will be a greater probability of purchasing it.
Emotion : This is one of the most important ideas. If the product that has caught the consumer's attention is capable of generating feelings or emotions, the chances of us purchasing it increase considerably.
Memory : Once attention has been captured and the desired emotions generated, it is inevitable that the product will have impact and, therefore, will be retained more easily in the consumer's mind.
To awaken these senses, there are three different ways to reach the consumer:
Visual : through the eyes.
Auditory : through the ear.
Kinesthetic : through the rest of the senses (smell, taste and touch).
Improving the design of a product or service, playing with prices to make them more attractive, carrying out important branding campaigns ... There are many ways to impact the consumer. Thus, a correct and effective application of neuromarketing techniques can bring us numerous advantages:
We can measure consumer stimuli without having to ask them directly, which results in more accurate information.
Advertising resources are unified in a single concept, allowing us to understand different consumer behaviors in a more rational way.
The data and conclusions obtained are much more tangible than those obtained through traditional methods.
Accurately assesses the consumer's way of thinking and feeling about a particular product or service.
The conclusions drawn from its use allow campaigns to be adapted to the needs and tastes of consumers.
As time goes by, neuromarketing will gradually gain more importance among different companies in practically all sectors. The failure or success of its application will depend largely on the ability to understand the consumer, as well as their tastes and preferences when choosing a product.
If you are an SME, entrepreneur or self-employed person and you have questions about how to carry out your innovation or online marketing strategy, the InnoCámaras and TICCámaras programs are for you. They will provide you with the solution you need to improve the competitiveness of your business.