Are you planning to implement a social media plan for your business? It is very important to always be clear about what we intend to achieve when we are on social media.
Innovation and competitiveness
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When we decide to create a social media strategy for our business, it is essential to establish a path that shows us the steps we must take. Otherwise, our efforts will turn into wasted time or, in other words, wasted or unused money.
Do you want to get the most out of your social media plan? Following these 8 steps will help you a lot:
Auditing our social media profiles: the starting point is ourselves. In other words, it is very important mexico email know the status of our social networks in order to determine our strengths and weaknesses. One way to determine them can be through a SWOT matrix .
Defining our target audience: it is essential to know the type of audience we want to target. The more specific the profile, the easier it will be to adapt our content to our target audience.
Establish an approximate budget: we must establish approximate expenses before implementing the strategy. This way, we can make decisions about the areas where we should focus our investment.
Definition of objectives/KPIs: this is the most important point. We must always be clear about what we want to achieve from our strategy (notoriety, visits, purchases, likes, etc.) and act accordingly. Similarly, it is very important to establish how we are going to measure the achievement of objectives (KPIs), in order to assess the effectiveness of our strategy.
Choosing social networks: Based on the previous point, it is also important to choose the social networks on which we will act, since, for example, the same audience is not found on LinkedIn as on Instagram, and the way of reaching the audience is not the same either.
Creating an action plan: We must establish a series of actions that complement our social media strategy. Before executing them, it is necessary to determine the type of action, the person in charge of carrying it out, and the time to do so.
Tool selection: depending on the type of strategy we want to carry out, there are multiple tools that can help us simplify our work: monitoring hashtags, scheduling posts, creating audiovisual material, web analytics... It is important to determine which ones we will use and to what extent before starting our strategy.
Execution, evaluation and improvement phase: Finally, once all of the above has been carried out, we must first execute the strategy we have established, and then evaluate the results as it develops. Finally, once the strategy has been evaluated, we will improve or optimize what is not working or what could work better.
In short, having a presence on social media is very important for our company to have visibility. However, it is not enough just to be there. We must have a reason for being, some objectives that tell us what we want to achieve and, based on them, establish a roadmap that helps us see them reflected in our business.
If you are an SME, entrepreneur or self-employed person and you have questions about how to carry out your innovation or online marketing strategy, the InnoCámaras and TICCámaras Programs are of interest to you. They will provide you with the solution you need to improve the competitiveness of your business.