Key Characteristics of Long Tail Keywords
Posted: Thu Feb 06, 2025 9:40 am
Long-tail keywords are longer search phrases usually three or more words with highly specific search intent. Because these keywords are more unique, they have lower search volumes. Because these keywords are more targeted, they convert better.
Short-tail keywords are shorter search phrases three words or less with broader search intent. Because these keywords are more general, they tend to have higher search volumes and lower conversion rates.
They are made up of more words which means they are more specific
They usually have lower search volume but also lower keyword difficulty
They tend to have higher engagement and conversion rates
They are responsible for the majority of organic traffic around 70%
People use long-tail keywords to find specific tunisia mobile database content online — just like you, they probably searched for “what are long-tail keywords” to find this article. Other examples of long-tail keywords include:
"The Best Chargers for Your MacBook Pro"
"How to Change a Tire"
"Women's Nike running shoes size 12"
img-width lazyloaded
How many words are there in a long-tail keyword?
Raise your hand if you’ve heard of this phrase: Long-tail keywords mean phrases longer than 4 words.
This is not entirely accurate; a long tail keyword simply means a search term that is more specific than another. It doesn't matter how many words it has.
Let's put this in context. The phrase "blue swim caps for men" is more specific than "swim cap" - that's what makes it a long-tail term. Of course, the fact that it's longer is a common factor for long-tail phrases, but it's not a defining factor.
Short-tail keywords are shorter search phrases three words or less with broader search intent. Because these keywords are more general, they tend to have higher search volumes and lower conversion rates.
They are made up of more words which means they are more specific
They usually have lower search volume but also lower keyword difficulty
They tend to have higher engagement and conversion rates
They are responsible for the majority of organic traffic around 70%
People use long-tail keywords to find specific tunisia mobile database content online — just like you, they probably searched for “what are long-tail keywords” to find this article. Other examples of long-tail keywords include:
"The Best Chargers for Your MacBook Pro"
"How to Change a Tire"
"Women's Nike running shoes size 12"
img-width lazyloaded
How many words are there in a long-tail keyword?
Raise your hand if you’ve heard of this phrase: Long-tail keywords mean phrases longer than 4 words.
This is not entirely accurate; a long tail keyword simply means a search term that is more specific than another. It doesn't matter how many words it has.
Let's put this in context. The phrase "blue swim caps for men" is more specific than "swim cap" - that's what makes it a long-tail term. Of course, the fact that it's longer is a common factor for long-tail phrases, but it's not a defining factor.