Blogger Joseph Putnam summarizes some of Gladwell’s findings:
Posted: Thu Feb 06, 2025 3:53 am
Keep an eye out for sites that you think are successful and try to pinpoint why they are successful and incorporate that into your own online activities.
Have you ever watched a cooking show and noticed how much effort the chefs put into their performance? They work so hard for it and are grilled about any mistakes. Why is this? Sure, a lot of it is part of the art of cooking, but the rest can be put down to the old adage "you eat with your eyes."
We typically use all of our senses when consuming food, and vision is a big part of it. So when marketing food on supermarket shelves, how do you make the product appealing when it can’t be plated? Packaging design.
Now, package design is not immune to this concept of “eating algeria mobile database with your eyes”, in fact, it’s arguably even more important for packaged goods than plated goods. In his book Blink, Malcolm Gladwell determined that making subtle changes, additions, and tweaks to the packaging of certain products can change the way people react and taste them.
“If you add 15 percent more yellow to the green in a 7 UP package, people will report that it has more lime or lemon flavor, even though the drink itself is not affected.”
“On a can of Chef Boyardee’s wontons, a close-up photo of a real person’s face had a greater impact on perceived quality than a full-body shot or a cartoon character.
Have you ever watched a cooking show and noticed how much effort the chefs put into their performance? They work so hard for it and are grilled about any mistakes. Why is this? Sure, a lot of it is part of the art of cooking, but the rest can be put down to the old adage "you eat with your eyes."
We typically use all of our senses when consuming food, and vision is a big part of it. So when marketing food on supermarket shelves, how do you make the product appealing when it can’t be plated? Packaging design.
Now, package design is not immune to this concept of “eating algeria mobile database with your eyes”, in fact, it’s arguably even more important for packaged goods than plated goods. In his book Blink, Malcolm Gladwell determined that making subtle changes, additions, and tweaks to the packaging of certain products can change the way people react and taste them.
“If you add 15 percent more yellow to the green in a 7 UP package, people will report that it has more lime or lemon flavor, even though the drink itself is not affected.”
“On a can of Chef Boyardee’s wontons, a close-up photo of a real person’s face had a greater impact on perceived quality than a full-body shot or a cartoon character.