The most successful approach is
Posted: Wed Feb 05, 2025 4:00 am
There are various recipes for how to make a name for yourself in the increasingly fragmented media landscape. probably to continue to sharpen your profile in order to set yourself apart from the competition. This is all the more true if you can live off compulsory fees and not advertising revenue and therefore do not have to chase the lowest common denominator. SRF 2 has a particularly privileged position in the entire Swiss radio offering because this station is the one that is most likely to portugal rcs data pay homage to the SRG's public service principle. And since it can also cite a venerable tradition, it could easily concentrate on the unique selling point that it has acquired in contrast to almost all other stations.
But no. They are even fishing for younger listeners with good old Joe Cocker. This is not only unimaginative, it is downright disgraceful.
Frivolous. In other words, everything that distinguishes this station from most other stations. And the SRG is also making a fundamental mistake.
Because if all three SRG radio programs play the same songs, the question automatically arises as to why there is a need for three expensively produced German-language radio programs broadcast nationwide via FM. This is all the more true as SRF 1 and SRF 3 have recently become dangerously similar musically. And now even SRF 2 is entering the race! Is this the most visible consequence of the often-invoked convergence, namely that the profiles of the many offerings are becoming increasingly blurred.
But no. They are even fishing for younger listeners with good old Joe Cocker. This is not only unimaginative, it is downright disgraceful.
Frivolous. In other words, everything that distinguishes this station from most other stations. And the SRG is also making a fundamental mistake.
Because if all three SRG radio programs play the same songs, the question automatically arises as to why there is a need for three expensively produced German-language radio programs broadcast nationwide via FM. This is all the more true as SRF 1 and SRF 3 have recently become dangerously similar musically. And now even SRF 2 is entering the race! Is this the most visible consequence of the often-invoked convergence, namely that the profiles of the many offerings are becoming increasingly blurred.