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Posted: Mon Dec 23, 2024 4:29 am
This article will take you to explore this transformation of the e-commerce industry and reveal the business logic and market trends behind pleasing users. Should e-commerce platforms pay more attention to merchants or users to do well? This is a controversial topic and a problem that all major e-commerce platforms are deeply confused about. There seems to be no standard answer. Some people think that e-commerce platforms should pay more attention to merchants because merchants can directly bring benefits to the platform; others think that users should be valued because users are customers who pay money, "God" and traffic.
Some people also think that both users and merchants kazakhstan phone number should be valued, but as a platform, whether from a strategic height or from a specific execution level, e-commerce will treat merchants and users differently and will inevitably have a focus. For a long time in the past, whether it is Alibaba and JD. com, which are old e-commerce platforms, or Douyin and Kuaishou, which are emerging live e-commerce platforms, the consistent approach is to put merchants at the core of the strategy. Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.
But in the past two years, this concept has undergone a major change. E-commerce platforms have begun to pay more attention to users. In 2017, Jack Ma set the theme of "Return to Taobao, Return to Users, and Return to the Internet" for Alibaba's transformation. One of the three themes is to return to users and emphasize the importance of users. How can front-end product managers grow quickly? The product and business architecture is mainly to organize the entire business workflow in layers and then abstract one by one. The business needs are reasonably mapped with the product, and finally the business data flows in the product for execution, record and use.
Some people also think that both users and merchants kazakhstan phone number should be valued, but as a platform, whether from a strategic height or from a specific execution level, e-commerce will treat merchants and users differently and will inevitably have a focus. For a long time in the past, whether it is Alibaba and JD. com, which are old e-commerce platforms, or Douyin and Kuaishou, which are emerging live e-commerce platforms, the consistent approach is to put merchants at the core of the strategy. Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.
But in the past two years, this concept has undergone a major change. E-commerce platforms have begun to pay more attention to users. In 2017, Jack Ma set the theme of "Return to Taobao, Return to Users, and Return to the Internet" for Alibaba's transformation. One of the three themes is to return to users and emphasize the importance of users. How can front-end product managers grow quickly? The product and business architecture is mainly to organize the entire business workflow in layers and then abstract one by one. The business needs are reasonably mapped with the product, and finally the business data flows in the product for execution, record and use.