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in this example,

Posted: Mon Dec 23, 2024 4:17 am
by rifat22##
Case background: This is an entrepreneur who does local life growth consulting. He provides local life online platform marketing and store management consulting services to offline store management customers. He was previously the co-founder of a chain restaurant brand with an annual revenue of 100 million yuan.



Through the ground promotion + online marketing model, the brand has accumulated millions of private domain users. During the epidemic, it can still maintain order and revenue growth by relying on private domain operations. At the end of last year, he left the company to start his own business.



At the beginning of the business, he had no customer japan phone number list resources and no large amounts of investment. He expanded the market and provided services by himself. In half a year, the team size has expanded to more than a dozen people and has achieved positive profits. The main content line of WeChat Moments marketing from the perspective of the consultant is "either serving customers or preparing to serve customers." Please remember this sentence first. You can further understand this sentence in the following case content. The content framework of WeChat Moments marketing.



We spent a lot of space to explain that the purpose of sales WeChat Moments is to build customer trust and transform low-intent users into high-intent angel users through WeChat Moments content marketing.



In the design of WeChat Moments content, it is necessary to meet the purpose of the line, build a persona, establish trust, and display products/services. Around this purpose, the WeChat Moments content is divided into the persona line, trust line, and marketing line. In terms of specific content, it is divided into service project description, customer service process, team internal activities, daily learning, thinking, customer cases, word of mouth, and other content. I have compiled a WeChat Moments marketing content framework template for everyone. You can design WeChat Moments content according to this template. WeChat Moments marketing content example.