What does Digital-First mean for You?

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Plus, they’ll buy 90% more frequently, spend 60% more per purchase, and have 3x the annual value (compared to the average customer). What this means is that companies that have embraced digital transformation are 26% more profitable than their peers!

A crucial aspect of digital transformation is to understand your customers and their ever-changing needs and wants.

Understanding the New Digital Customer
Modern technology has transformed consumer habits. Today’s modern buyer is constantly connected, app-native, and aware of what he or she can do with technology. Because of this, customers often rate organizations on their digital customer experience first.

Digital-first means two things: the customer is in the south africa telegram data driver’s seat, and you must rethink the way you interact with them. Mobile devices, apps, machine learning, automation, and much more allow customers to get what they want almost instantly.

B2B Sales needs to evolve into social selling. Your customers and prospects are already active on social media. You need to be present in a relevant way by nurturing a relationship with them through being helpful, educational, and valuable. Share your expertise with them through timely, relevant, and useful content.

Your marketing team needs to embrace digital, data-driven strategies in order to provide your audience with highly targeted messages. This is expected by your customers, so create a comprehensive strategy that uses digital channels to implement search engine marketing, account-based marketing, and email marketing strategies.