Events that can be tracked include
Posted: Sun Feb 02, 2025 8:54 am
page visits (say, a user logged into a catalog of tours for a particular region);
scrolling pages to the final mark (if, for example, a visitor has finished reading a long article, he can be offered an electronic publication on the same topic);
clicks on certain sections of the site (for example, on an electronic calculator for calculating tariffs);
product views;
filling out forms (when a person has started to realtor email list apply for a demo version and changed their mind);
attempts to leave the site, etc.
Example . You have an event (meet up) planned. We start collecting information about users who visited the page of this event (event - "visited the event page"), we select this segment. Now we can purposefully send a pop-up to the selected audience, take contacts and make a special thematic mailing.
Lead Management Methods for Development_Page User Information
There will probably be users who visited the event page several times. The question is — for what purpose? Perhaps they did not understand something — then your task is to explain it clearly. We create another event — “visited the event page more than 2 times”, define such users in our segment, write to them in the chat, offer help.
In lead interaction scenarios, the results of both enrichment and tracking are taken into account, that is, when forming them, we take into account the properties and events that relate to each client.
What scenarios typically use client event and property data:
in emails with viewed products;
in shopping cart emails;
in letters about registration not completed;
in chat messages with an offer to provide more information about the features that interested the user;
in a pop-up offering access to a demo;
in pop-up when order is cancelled;
in letters for subscribing to a mailing list when visiting a web resource again, etc.
To start sales
It's time to understand whether this lead is really your potential client and at what stage of the funnel they are located. There are several ways to find out. First, automatically, using lead tracking, which was mentioned above.
Sometimes it is impossible to understand the user's interests. In this case, ask them directly which group of goods or services they are more interested in. What would they choose - long-term training or a one-time webinar, rafting or a regular hike, home clothes or work uniform, etc.
To identify leads, ask specific questions:
Can the user be considered similar to your target audience?
Will his problem be solved after he makes a purchase from you?
What can encourage a purchase and what can discourage a customer from making one?
Is the user able to make a purchase decision independently?
What steps has the lead already taken (visiting the site one or more times, downloading free content, subscribing to a newsletter)?
Using a trigger pop-up
Try to offer a reward for subscribing, whether it’s a discount on a product or a lead magnet. The main thing is that your offer does not allow the potential client to close the pop-up and leave the site, but encourages them to share their contacts.
Qualification opportunities on the site.
By having target landing pages for each task (jobs-to-be-done) that the service solves, visitors can be directed from the start page to the corresponding landing page, thereby qualifying.
Sending a trigger message to chat.
Anyone who works in areas such as real estate sales, cars, electronics, etc. (with a large check) can probably communicate personally with each user.
This can be done by launching an automatic message that will engage the client in a dialogue, after which operators will be able to qualify him and lead him to a purchase. With a configured chatbot, this is done automatically.
Grouping leads by the volume of data about them using lead scoring (assigning points to leads for certain actions on the site).
Events can be assessed with different numbers of points. Moreover, they can be both added and subtracted. For example, a user can get +10 points for downloading a lead magnet, +30 points for downloading a price list, and unsubscribing from a mailing list will cost him -10 points.
scrolling pages to the final mark (if, for example, a visitor has finished reading a long article, he can be offered an electronic publication on the same topic);
clicks on certain sections of the site (for example, on an electronic calculator for calculating tariffs);
product views;
filling out forms (when a person has started to realtor email list apply for a demo version and changed their mind);
attempts to leave the site, etc.
Example . You have an event (meet up) planned. We start collecting information about users who visited the page of this event (event - "visited the event page"), we select this segment. Now we can purposefully send a pop-up to the selected audience, take contacts and make a special thematic mailing.
Lead Management Methods for Development_Page User Information
There will probably be users who visited the event page several times. The question is — for what purpose? Perhaps they did not understand something — then your task is to explain it clearly. We create another event — “visited the event page more than 2 times”, define such users in our segment, write to them in the chat, offer help.
In lead interaction scenarios, the results of both enrichment and tracking are taken into account, that is, when forming them, we take into account the properties and events that relate to each client.
What scenarios typically use client event and property data:
in emails with viewed products;
in shopping cart emails;
in letters about registration not completed;
in chat messages with an offer to provide more information about the features that interested the user;
in a pop-up offering access to a demo;
in pop-up when order is cancelled;
in letters for subscribing to a mailing list when visiting a web resource again, etc.
To start sales
It's time to understand whether this lead is really your potential client and at what stage of the funnel they are located. There are several ways to find out. First, automatically, using lead tracking, which was mentioned above.
Sometimes it is impossible to understand the user's interests. In this case, ask them directly which group of goods or services they are more interested in. What would they choose - long-term training or a one-time webinar, rafting or a regular hike, home clothes or work uniform, etc.
To identify leads, ask specific questions:
Can the user be considered similar to your target audience?
Will his problem be solved after he makes a purchase from you?
What can encourage a purchase and what can discourage a customer from making one?
Is the user able to make a purchase decision independently?
What steps has the lead already taken (visiting the site one or more times, downloading free content, subscribing to a newsletter)?
Using a trigger pop-up
Try to offer a reward for subscribing, whether it’s a discount on a product or a lead magnet. The main thing is that your offer does not allow the potential client to close the pop-up and leave the site, but encourages them to share their contacts.
Qualification opportunities on the site.
By having target landing pages for each task (jobs-to-be-done) that the service solves, visitors can be directed from the start page to the corresponding landing page, thereby qualifying.
Sending a trigger message to chat.
Anyone who works in areas such as real estate sales, cars, electronics, etc. (with a large check) can probably communicate personally with each user.
This can be done by launching an automatic message that will engage the client in a dialogue, after which operators will be able to qualify him and lead him to a purchase. With a configured chatbot, this is done automatically.
Grouping leads by the volume of data about them using lead scoring (assigning points to leads for certain actions on the site).
Events can be assessed with different numbers of points. Moreover, they can be both added and subtracted. For example, a user can get +10 points for downloading a lead magnet, +30 points for downloading a price list, and unsubscribing from a mailing list will cost him -10 points.