Segment After defining which ad format you will use, it is essential to choose the best targeting for your action
Posted: Sun Feb 02, 2025 7:01 am
This point is very important because it is the moment when you determine who your ads are directed to. A wrong choice can cause you to waste your money and time.
Twitter doesn't have a great level of audience detail, but you do get a number of variables on their site that can be used as ways to segment your audience, such as preferences (based on profiles they follow and topics they interact with), location, device used to access ( desktop , mobile, tablet ), system (Android, iOS, Windows, Blackberry), gender and language.
When creating ads, you can choose a few profiles that are compatible with your ideal person and use them as a reference for the audience that should be reached by those ads.
You can also use keywords as audience targeting criteria.
Post your ad
When you choose to promote your profile, the ad will follow the network's australia phone data standard model of suggesting it to users. If you choose to promote a tweet , however , you'll have to create the post. Don't worry, there's no mystery to it. All you have to do is create a post within the network's standards - text up to 280 characters, photo or video - and promote it. Your campaign will run until you manually stop it or your budget limit is reached.
Once these steps have been completed, you just need to monitor the progress of the campaign to evaluate its performance and measure the results. The tool itself offers a reporting space ( Twitter Analytics ) where it presents numbers and data about your campaign.
Continue reading the ebook by downloading it for free below: Marketing on Twitter
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Valentina GiraldoRock author vector
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Twitter doesn't have a great level of audience detail, but you do get a number of variables on their site that can be used as ways to segment your audience, such as preferences (based on profiles they follow and topics they interact with), location, device used to access ( desktop , mobile, tablet ), system (Android, iOS, Windows, Blackberry), gender and language.
When creating ads, you can choose a few profiles that are compatible with your ideal person and use them as a reference for the audience that should be reached by those ads.
You can also use keywords as audience targeting criteria.
Post your ad
When you choose to promote your profile, the ad will follow the network's australia phone data standard model of suggesting it to users. If you choose to promote a tweet , however , you'll have to create the post. Don't worry, there's no mystery to it. All you have to do is create a post within the network's standards - text up to 280 characters, photo or video - and promote it. Your campaign will run until you manually stop it or your budget limit is reached.
Once these steps have been completed, you just need to monitor the progress of the campaign to evaluate its performance and measure the results. The tool itself offers a reporting space ( Twitter Analytics ) where it presents numbers and data about your campaign.
Continue reading the ebook by downloading it for free below: Marketing on Twitter
Share
Valentina GiraldoRock author vector
Author.