How to Advertise on Soundcloud as an Independent Musician
Posted: Sun Dec 22, 2024 10:57 am
Promote is a self-service tool from SoundCloud that lets you choose targeting options (such as age, gender, location, device, or genre) to get your music in front of your desired audience on their Stream and mobile homepage. Targeting a release can benefit you in many ways. For example, if you want to build buzz for your new song in a city on your tour route before the day arrives.
To do this, all you have to do is:
Choose the audience you want to reach
Check availability and add to cart.
It's that easy.
Audio Ads
SoundCloud also offers audio ads that play between songs on the platform. Audio ads allow you to send a short message to listeners, capturing their attention and raising awareness of your canada business email list music. These ads can be an effective way to introduce new releases, upcoming shows, or build brand awareness.
Collaboration and cross-promotion
Collaborating with other artists on SoundCloud is a powerful way to expand your reach. Find musicians in complementary genres or with similar fan bases and approach them for collaborations. By mutually promoting each other's work, you can reach new audiences and gain exposure. This can be in the form of features on each other's songs, remixes, or even joint marketing efforts.
Don’t stop there…
It's important to recognize that while the tools SoundCloud offers are great on their own, you'll need to apply a strategic approach that involves proper marketing across all of the platforms your music frequents to truly maximize your marketing efforts.
This means you need a call to action on your other social profiles that pushes people to check out your SoundCloud. It also means providing links to your website and your upcoming events, directing listeners to take specific actions like buying tickets to your shows, streaming a specific song, or even sharing your song with their audience. All of this increases the chances of converting these viewers into future fans and followers.
To do this, all you have to do is:
Choose the audience you want to reach
Check availability and add to cart.
It's that easy.
Audio Ads
SoundCloud also offers audio ads that play between songs on the platform. Audio ads allow you to send a short message to listeners, capturing their attention and raising awareness of your canada business email list music. These ads can be an effective way to introduce new releases, upcoming shows, or build brand awareness.
Collaboration and cross-promotion
Collaborating with other artists on SoundCloud is a powerful way to expand your reach. Find musicians in complementary genres or with similar fan bases and approach them for collaborations. By mutually promoting each other's work, you can reach new audiences and gain exposure. This can be in the form of features on each other's songs, remixes, or even joint marketing efforts.
Don’t stop there…
It's important to recognize that while the tools SoundCloud offers are great on their own, you'll need to apply a strategic approach that involves proper marketing across all of the platforms your music frequents to truly maximize your marketing efforts.
This means you need a call to action on your other social profiles that pushes people to check out your SoundCloud. It also means providing links to your website and your upcoming events, directing listeners to take specific actions like buying tickets to your shows, streaming a specific song, or even sharing your song with their audience. All of this increases the chances of converting these viewers into future fans and followers.