As a marketer you can and should collect
Posted: Sun Feb 02, 2025 6:13 am
Collect only the necessary data and obtain consent from customers
Reducing the amount of data collected is one of the most effective ways for an organization to reduce data loss and breach risks. Hackers aim to attack databases with as much data as possible because the greater number and broader type of records they access can directly increase their profits. When an organization does not store large volumes of customer data, cybercriminals may choose not to attack these databases.
only the data that is necessary for your current marketing purposes. Review your data collection workflows and templates, and analyze your data practices to see if the records you collect are actually used. If some data is not used or does not have a significant impact on your customers' experience, consider declining to collect that type of data and deleting the records you already have.
In addition, under the GDPR, you must inform your customers about georgia whatsapp number database the data you collect and obtain their explicit permission to do so. Furthermore, the possibility to opt out at any time must be offered. Under the GDPR, collecting sensitive data without the customer's permission can be grounds for legal penalties.
Audit mailing lists
Again, the larger the amount of data stored in your organization, the higher the risk of a data breach. Therefore, regular audits of mailing lists are the GDPR email marketing practice you should integrate. Customers who unsubscribe from your email promotions, newsletters, and other marketing materials should have their information removed from the database. Additionally, you may need to categorize customer addresses based on their email subscription categories to avoid sending them marketing materials they do not wish to receive.
Meet Ranktracker
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
Consider automating your email marketing list cleaning process to achieve GDPR compliance in marketing, save time, and improve user experience with more personalized emails.
Reducing the amount of data collected is one of the most effective ways for an organization to reduce data loss and breach risks. Hackers aim to attack databases with as much data as possible because the greater number and broader type of records they access can directly increase their profits. When an organization does not store large volumes of customer data, cybercriminals may choose not to attack these databases.
only the data that is necessary for your current marketing purposes. Review your data collection workflows and templates, and analyze your data practices to see if the records you collect are actually used. If some data is not used or does not have a significant impact on your customers' experience, consider declining to collect that type of data and deleting the records you already have.
In addition, under the GDPR, you must inform your customers about georgia whatsapp number database the data you collect and obtain their explicit permission to do so. Furthermore, the possibility to opt out at any time must be offered. Under the GDPR, collecting sensitive data without the customer's permission can be grounds for legal penalties.
Audit mailing lists
Again, the larger the amount of data stored in your organization, the higher the risk of a data breach. Therefore, regular audits of mailing lists are the GDPR email marketing practice you should integrate. Customers who unsubscribe from your email promotions, newsletters, and other marketing materials should have their information removed from the database. Additionally, you may need to categorize customer addresses based on their email subscription categories to avoid sending them marketing materials they do not wish to receive.
Meet Ranktracker
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
Consider automating your email marketing list cleaning process to achieve GDPR compliance in marketing, save time, and improve user experience with more personalized emails.