CV Data

In our example above, you’re happy to get that email from Amazon because it tells you all the details you need to see about your purchase. In the same way, your automated emails should delight customers, and give them information that’s useful to them in that moment.

Wondering what triggers to use in different stages of the customer journey? Here are some examples:

Lead stage triggers Prospect stage triggers Customer stage triggers
New trial signups
Form submissions
Downloaded lead magnet
Requested report
Requested a quote
Attended a webinar
Identified prospect views the pricing page
Identified prospect spends time on product comparison pages
Downloaded product or pricing resource
Watched a demo or customer story
Upcoming subscription renewal
Specific tracked actions within your tool or on your website
Customer anniversary summary
3. Identify Your Goals to Choose a Clear CTA
What’s the endgame for your automated sales emails? Each south africa telegram data email should have a purpose. Instead of saying, “My emails should educate and nurture leads,” try coming up with something measurable.

For example, set a specific number you’re aiming for in free-to-paid conversion or set a target for free consultation requests. Find measurable metrics that contribute to your business growth and tie those to your automated emails.

Why is this important? Because when your goals are clear, it’ll be easier to identify which CTA to include in your automated emails.