What is Postback in Arbitration
Posted: Sun Feb 02, 2025 4:43 am
In traffic arbitrage, the term Postback url is often encountered . Let's consider what this functionality is, what advantages it gives to the webmaster and how to set it up.
I will tell you how Postback works in the affiliate program, and I will show you how to set it up step by step using an example. It may seem complicated at first, but after reading to the end, you will understand how easy it is to use the link and its advantages.
In short, a postback url is a link that is used to obtain statistics about completed conversions.
I would like to note that this is not statistics forex email list on clicks on the "Order" button on your landing page. Such information can be obtained without a postback, for example, using Yandex Metrica.
This is data specifically about completed or paid orders (or other target actions) - after clicking on a button on your sales site, the visitor is redirected to the advertiser's resources and information about traffic is lost.
In addition, after setting up Postback Url, the webmaster has the opportunity to conduct a deeper analysis of various conversion data, which is discussed below.
The attribute is not mandatory for running an advertising campaign, and is configured if you use a third-party service tracker or a traffic source tracker to track indicators - for example, teaser networks have an option to add a postback and receive information in the site's reports.
The postback link is configurable:
On one's own.
By contacting support service.
Using tips and FAQ.
How does Postback work?
After setup, in case of completed target actions, the CPA network sends the parameters specified in the link from the advertiser to the statistics of the service - tracker or advertising platform, where you can analyze the traffic.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
Why do you need a Postback Url?
As I wrote, postback is not mandatory. But it is extremely useful for running profitable campaigns - without complete traffic data, it is difficult to optimize advertising to increase returns and reduce costs.
A simple example without using postback.
Let's say you see that according to Metrica statistics, there were 100 clicks on the order button on a sales site and you rub your hands happily in anticipation of a reward. But there are many times fewer leads in the affiliate program. What's going on?
It's simple - the conversion on the landing page is not yet a completed target action, the payment may not have gone through, the client may have changed his mind, etc., that is, the statistics are inaccurate and relying on them in conclusions on optimization is fraught with wasting the budget.
Read also!
"Analysis of advertising campaign effectiveness: basic evaluation methods"
Read more
And with the help of postback url, for example, you can get information such as the number of goals achieved, conversion for individual advertisements and keywords, the time of the best clickability and many other useful data.
Let's say, knowing the days of the week and the time when the largest number of orders are made, you can adjust the time of ad impressions in the advertising campaign, increase or decrease rates for certain periods of the advertising campaign.
I will tell you how Postback works in the affiliate program, and I will show you how to set it up step by step using an example. It may seem complicated at first, but after reading to the end, you will understand how easy it is to use the link and its advantages.
In short, a postback url is a link that is used to obtain statistics about completed conversions.
I would like to note that this is not statistics forex email list on clicks on the "Order" button on your landing page. Such information can be obtained without a postback, for example, using Yandex Metrica.
This is data specifically about completed or paid orders (or other target actions) - after clicking on a button on your sales site, the visitor is redirected to the advertiser's resources and information about traffic is lost.
In addition, after setting up Postback Url, the webmaster has the opportunity to conduct a deeper analysis of various conversion data, which is discussed below.
The attribute is not mandatory for running an advertising campaign, and is configured if you use a third-party service tracker or a traffic source tracker to track indicators - for example, teaser networks have an option to add a postback and receive information in the site's reports.
The postback link is configurable:
On one's own.
By contacting support service.
Using tips and FAQ.
How does Postback work?
After setup, in case of completed target actions, the CPA network sends the parameters specified in the link from the advertiser to the statistics of the service - tracker or advertising platform, where you can analyze the traffic.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
Why do you need a Postback Url?
As I wrote, postback is not mandatory. But it is extremely useful for running profitable campaigns - without complete traffic data, it is difficult to optimize advertising to increase returns and reduce costs.
A simple example without using postback.
Let's say you see that according to Metrica statistics, there were 100 clicks on the order button on a sales site and you rub your hands happily in anticipation of a reward. But there are many times fewer leads in the affiliate program. What's going on?
It's simple - the conversion on the landing page is not yet a completed target action, the payment may not have gone through, the client may have changed his mind, etc., that is, the statistics are inaccurate and relying on them in conclusions on optimization is fraught with wasting the budget.
Read also!
"Analysis of advertising campaign effectiveness: basic evaluation methods"
Read more
And with the help of postback url, for example, you can get information such as the number of goals achieved, conversion for individual advertisements and keywords, the time of the best clickability and many other useful data.
Let's say, knowing the days of the week and the time when the largest number of orders are made, you can adjust the time of ad impressions in the advertising campaign, increase or decrease rates for certain periods of the advertising campaign.