Format your content for search engines

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First, choose the content you want to appear as a featured snippet. You want to choose something that will entice people to click on the link. Also, carefully study the keywords used in the featured snippets. Studies show that content that asks a question is more likely to have a featured snippet.

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The words you use are important, but so is how you format your content. If you want your content to be informative, easy to understand, and user-friendly for readers, you also need to think about how to format it for search engines. For example, aside from keywords, you’ll want to use headings and subheadings so that search engines can easily understand it and you can improve your organic search rankings.

How you structure your sentences and paragraphs is also important. Generally, a sentence should be no longer than twenty words. And while you should never have a paragraph that is just one sentence, you also don't want your paragraph to be too long.

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Your keywords impact the content you write, but did you poland telegram number database know they should also be used in page titles and meta descriptions? These are two basic HTML components that allow you to add keywords and optimize your page, and are easy technical SEO tweaks for beginners.

Typically, the platform you use to host your website offers an easy way to edit your page title and meta description. WordPress, for example, offers two boxes labeled “SEO title” and “meta description.”

Remember, these elements appear in search results. A searcher may decide to click through to your page based on these short sections alone. That’s a lot of power for so few words. So make them impactful.


It’s strategically wise to test the waters before every marketing campaign. You have the opportunity to see if anyone else is targeting the same audience, keywords, or messaging that you want to use. If they are, your campaign may get lost and not deliver a good ROI.