Key KPIs to track for a newsletter
Posted: Sun Feb 02, 2025 4:09 am
The success of a newsletter is based on regularity. In order to keep up, it may be interesting to conduct competitive monitoring and carry out active research on the web and social networks. The goal? List ideas for themes and gradually build a real editorial schedule.
With the number of contacts in a mailing list decreasing by around 22.5% each year, it is also essential to increase the number of subscribers to a newsletter in order to ensure its sustainability. To do this, you must start by taking care of the registration form by ensuring that its design is in line with the brand's graphic identity, by integrating it with content with high added value, by using social proof and by limiting the amount of information required.
KPIs are key performance indicators. They allow you to measure nepal telegram number database the results of an email campaign, to determine whether the previously defined objectives have been achieved and therefore to make the appropriate adjustments if necessary.
The bounce rate
To calculate the bounce rate of an email campaign, the formula is: (number of undelivered emails ÷ number of sent emails) x 100.
A low bounce rate is a positive signal: it indicates that many subscribers have received the newsletter.
The opening rate
To calculate the open rate, the formula is: (number of emails opened ÷ number of emails sent) x 100.
This data provides information on the relevance of the chosen subject line and can also reveal whether the email is regularly classified as spam. The average opening rate for a newsletter was 17.8% in 2020.
The click rate
To calculate click-through rate, the formula is: (number of clicks on a link ÷ number of emails sent) x 100.
With the number of contacts in a mailing list decreasing by around 22.5% each year, it is also essential to increase the number of subscribers to a newsletter in order to ensure its sustainability. To do this, you must start by taking care of the registration form by ensuring that its design is in line with the brand's graphic identity, by integrating it with content with high added value, by using social proof and by limiting the amount of information required.
KPIs are key performance indicators. They allow you to measure nepal telegram number database the results of an email campaign, to determine whether the previously defined objectives have been achieved and therefore to make the appropriate adjustments if necessary.
The bounce rate
To calculate the bounce rate of an email campaign, the formula is: (number of undelivered emails ÷ number of sent emails) x 100.
A low bounce rate is a positive signal: it indicates that many subscribers have received the newsletter.
The opening rate
To calculate the open rate, the formula is: (number of emails opened ÷ number of emails sent) x 100.
This data provides information on the relevance of the chosen subject line and can also reveal whether the email is regularly classified as spam. The average opening rate for a newsletter was 17.8% in 2020.
The click rate
To calculate click-through rate, the formula is: (number of clicks on a link ÷ number of emails sent) x 100.