Replacement and return guarantee

[subornaakter20]

It is necessary to convince the buyer that there are no risks after the purchase. Say that if there are problems with the product, a replacement or refund will be made. The guarantees you provide will affect the likelihood of ordering your products.

Promotion and deadline

Tell us about the special offer and its end date. The section looks like this:

Promotion = Offer + Deadline + Call to direct mail marketing for personal injury email list Action.

Example:

— Buy ​​a Tefal multicooker before October 1 and get a mini oven as a gift.

The limiter in the section can be not only the end date, but also the number of products:

— Enroll in an online web design course. Only 12 spots left .

Such a deadline can increase demand, as it creates intrigue for the audience.

Call to action

The last block remains: call on potential customers to perform the required action. By and large, the sales article is written for this purpose, and the previous stages were preparation for it.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442


Elements that help enhance the selling effect of an article
The most effective sales texts use the following methods of reinforcement:

Using anchors .

In the conditions of a constant flow of information, specialists have only a few seconds to attract the attention of the target audience. For this, materials that arouse interest and surprise are used. The author’s task is to convince the audience to read the text to the end.

Information from reliable sources and expertise .

Once the attention of visitors is captivated by reading, you need to confirm the information. To do this, refer to authoritative sources that inspire complete trust in readers. This technique is often used by companies to create an image of an expert in a professional activity.

Expertise of the selling article

Demonstrate understanding of the issues .

Before writing an article or a video script, you need to imagine the current problems and desires of potential buyers in order to show the benefits of your product.

Product presentation .

Now you can introduce the product and talk about it in detail.

Example : "The experience I have gained over 15 years of work has been presented in this book. After reading it, you will learn how to properly care for a child during the first years of his life."

Key value of the product .

Tell what problems your product can solve by explaining how it works.

For example : “After reading this book, you will learn how to determine if a child is sick.”

Product reviews .

After telling about the benefits of a product/service, you need to confirm your words with reviews from satisfied customers/clients.

Additional product benefits and offers .

You can strengthen the offer by describing other properties of the product being sold and a profitable promotion.