4 Major Factors That Affect Email Deliverability
Posted: Sun Dec 22, 2024 10:42 am
Nitin Bhandari Published on October 5, 2016 Updated on September 13, 2019 5 mins read
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Email-marketing-listEMAIL marketing is one of the most cost-effective ways of doing marketing, this has been well proven in the past and which still holds true that it provide the maximum ROI (Return on Investment). This fact is well accepted in the industry and that’s why almost all the major brands take up to EMAIL marketing in one way ormailing address example philippines the other. Since the major benefit of email marketing is being cost effective this also becomes the major boon as well for email marketers across the globe. Since nowadays everybody has started using email marketing as a source of communication. The issues arise for the end recipient who receives hundreds of emails in their inboxes regularly. Which is also the reason following things happen
We have started deleting e-mails by reading the subject line itself.
We start unsubscribing if that brand bombards us with loads of communication.
Worse, we even go to a stage where we start marking them as spam.
Now because of these issues even the Internet Service providers (ISP) have started following a strict procedure before allowing an email to hit the inbox. Most of the ISP’s directly categorise the emails in various labels like promotions, social (In the case of GMAIL) or directly in Spam / Junk folders (In a case of Yahoo). We all know one thing for sure not many recipients even know that there are such folders, as most of them don’t even check folders other than Inbox. There are few of us who do check spam folders but just directly delete the mail without even checking it once.
141
Email-marketing-listEMAIL marketing is one of the most cost-effective ways of doing marketing, this has been well proven in the past and which still holds true that it provide the maximum ROI (Return on Investment). This fact is well accepted in the industry and that’s why almost all the major brands take up to EMAIL marketing in one way ormailing address example philippines the other. Since the major benefit of email marketing is being cost effective this also becomes the major boon as well for email marketers across the globe. Since nowadays everybody has started using email marketing as a source of communication. The issues arise for the end recipient who receives hundreds of emails in their inboxes regularly. Which is also the reason following things happen
We have started deleting e-mails by reading the subject line itself.
We start unsubscribing if that brand bombards us with loads of communication.
Worse, we even go to a stage where we start marking them as spam.
Now because of these issues even the Internet Service providers (ISP) have started following a strict procedure before allowing an email to hit the inbox. Most of the ISP’s directly categorise the emails in various labels like promotions, social (In the case of GMAIL) or directly in Spam / Junk folders (In a case of Yahoo). We all know one thing for sure not many recipients even know that there are such folders, as most of them don’t even check folders other than Inbox. There are few of us who do check spam folders but just directly delete the mail without even checking it once.