Don't use aggressive advertising
Posted: Sun Feb 02, 2025 3:37 am
Selling texts should not contain words written in capital letters, as well as exclamation marks. Yes, it is true. And even though all the guides and courses clearly state that in PR materials such methods of emphasis only scare away clients, many landing pages are still full of caps lock and punchy sentences.
Another aspect that is best excluded from texts is corporate cliches and cliches. The already boring "team of professionals", "quality work" and other phrases do not attract the client at all. He is interested in real facts and figures.
Text placement on the page
Landing page text is usually divided into cell phone database blocks. The key to this approach is to connect these elements to each other so that the reader follows the thought, moving from one to another, rather than looking for the next section, losing the meaning. Connect the blocks with lines, arrows, or other pointers.
Design your leads and contact
Regardless of the purpose for which you use the form, it should not have more than 5 fields. And after the user has filled it out, he should not have any problems sending it. In the case of a contact form, after this action the user should promptly receive a response.
Also, do not add captcha to forms. It discourages the visitor from performing the target action - not everyone is ready to read the picture and fill in this field.
Text placement on landing page
Correct text formatting
The impression of a sentence is formed not only by the wording itself, but also by its readability. Try to structure the text and format it so that it is easy to perceive. We will leave complex wording for scientific texts.
To help users better understand your texts, follow these tips :
Use the correct fonts (typefaces). Size (font size) – 16-18 pt, type (group): Arial, Calibri, Clear Sans, Georgia.
Divide the text into paragraphs, 3–5 sentences each.
Use subheadings. Place them approximately after every 2-3 paragraphs.
Format text. Highlight lists, tables, quotes, graphs.
Landing Page Promotion Methods
It is foolish to think that potential buyers will find your landing page and make purchases on their own. You need to decide right away how you will promote it. You can bring the audience to the landing page both by paid methods and without costs. However, the maximum effect can be achieved only by using different tools:
PPC campaigns and contextual advertising
PPC, or "Pay Per Click", is translated as "Pay per click". So, a PPC campaign is a system of marketing tools that involves advertising, including payment for one click.
This is how contextual advertising works in Google and Yandex search engines. Its launch can be configured in the services of both systems, using Google AdWords and Yandex.Direct tools. In them, you can set different parameters of the target audience, from gender to interests, thanks to which you can significantly improve the quality of each click.
PPC campaigns and contextual advertising
When you promote your landing page in Yandex and Google, your ads are shown in a specific place – either to the right of the search results or above them. The specific location depends on the quality of the ad and its rating.
Another aspect that is best excluded from texts is corporate cliches and cliches. The already boring "team of professionals", "quality work" and other phrases do not attract the client at all. He is interested in real facts and figures.
Text placement on the page
Landing page text is usually divided into cell phone database blocks. The key to this approach is to connect these elements to each other so that the reader follows the thought, moving from one to another, rather than looking for the next section, losing the meaning. Connect the blocks with lines, arrows, or other pointers.
Design your leads and contact
Regardless of the purpose for which you use the form, it should not have more than 5 fields. And after the user has filled it out, he should not have any problems sending it. In the case of a contact form, after this action the user should promptly receive a response.
Also, do not add captcha to forms. It discourages the visitor from performing the target action - not everyone is ready to read the picture and fill in this field.
Text placement on landing page
Correct text formatting
The impression of a sentence is formed not only by the wording itself, but also by its readability. Try to structure the text and format it so that it is easy to perceive. We will leave complex wording for scientific texts.
To help users better understand your texts, follow these tips :
Use the correct fonts (typefaces). Size (font size) – 16-18 pt, type (group): Arial, Calibri, Clear Sans, Georgia.
Divide the text into paragraphs, 3–5 sentences each.
Use subheadings. Place them approximately after every 2-3 paragraphs.
Format text. Highlight lists, tables, quotes, graphs.
Landing Page Promotion Methods
It is foolish to think that potential buyers will find your landing page and make purchases on their own. You need to decide right away how you will promote it. You can bring the audience to the landing page both by paid methods and without costs. However, the maximum effect can be achieved only by using different tools:
PPC campaigns and contextual advertising
PPC, or "Pay Per Click", is translated as "Pay per click". So, a PPC campaign is a system of marketing tools that involves advertising, including payment for one click.
This is how contextual advertising works in Google and Yandex search engines. Its launch can be configured in the services of both systems, using Google AdWords and Yandex.Direct tools. In them, you can set different parameters of the target audience, from gender to interests, thanks to which you can significantly improve the quality of each click.
PPC campaigns and contextual advertising
When you promote your landing page in Yandex and Google, your ads are shown in a specific place – either to the right of the search results or above them. The specific location depends on the quality of the ad and its rating.